Accomplished Executive Marketing Director leveraging strong organizational skills and adaptability. Known for building high-performing teams and optimizing business strategies to secure long-term client relationships and enhance brand effectiveness. Proven track record in mentoring professionals and driving strategic marketing initiatives that enhance brand reputation, market growth and innovation.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Executive Marketing Director
WFG, World Financial Group/ Transamerica
Cedar Rapids, IA
12.2009 - Current
Recruited, trained, and mentored entry-level associates, guiding their transition into management, director, and executive-level roles.
Collaborated with product development teams to align marketing initiatives with new product launches, ensuring cohesive messaging.
Built a high-performing team through recruitment, training, and ongoing professional development efforts.
Collaborated with cross-functional teams, senior leadership, including CEOs and the President, to champion organizational innovation, growth, strategic success and ensure seamless integration of marketing initiatives across all channels.
Built strong relationships with industry professionals, influencers, product providers and clients.
Continually maintained and improved company's reputation and positive image in markets served. Ensured strict implementation of all company rules, policies, standards, protocols, SOPs, and quality control systems while enforcing ethical and legal compliance across all teams, associates and leaders.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Spearheaded a team of licensed & marketing professionals to achieve consistent growth in revenue and market share.
Mentored licensed & marketing professionals, fostering skill development and enhancing team productivity through knowledge sharing.
Accounting Manager
Omni Hotels & Resorts
San Diego, CA
02.2005 - 02.2009
Managed and Oversaw the following accounting and financial operations: Payroll, Accounts Payables, Accounts Receivables, Credit & Collections, Auditing, Inventories and General Cashier.
Assisted the Director of Finance and Assistant Director of Finance with the preparation of accurate Month end and year end closing reports, profit and loss reports and all other related financial reports.
As a team leader, collaborated directly to all department heads, executives and general manager on every aspect of the Hotel operation.
Involved with hiring, training, promoting of new employees as required.
Launched monthly accounting meetings to improve operational decision-making for executive and departmental leadership.
Initiated and implemented a monthly strategic accounting and problem-solving forum for staffs, supervisors, management, department heads, and executives .
Served as the Manager on Duty (MOD), overseeing all aspects of hotel operations in the absence of the General Manager as needed.
Established monthly financial reviews to facilitate strategic, cross-departmental problem-solving.
Developed and implemented strict and high accounting standards, policies and procedures, monitored and followed through all aspects of company policies and procedures as well.
Streamlined monthly financial reporting processes to enhance accuracy and efficiency.
Mentored junior accounting staff, fostering professional growth and skill development.
Education
Bachelor of Science -
Far Eastern University
Manila, Philippines
06.1987
Skills
Market planning and execution
Problem-solving abilities
Team leadership
Team Building and expansion
Excellent communication verbal and written
Elevated negotiation
Fast learner in all aspects
Relationship building
Detail-oriented
Organizational skills
Teamwork and collaboration
Networking and fostering equality on genders and ethnicity
Adaptability and flexibility
Proficient in computer navigations
Accomplishments
Successfully mentored and collaborated in promoting 10 Senior Marketing Directors and 12 Marketing Directors. Team and location expansion in different cities and states. MVP & leadership awards and recognitions.
Certification
Licensed Life and Health Insurance Agent and Professional (2008-present)