Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Scott Rider

Taftville,CT

Summary

Dedicated Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

31
31
years of professional experience
1
1
Certification

Work History

Executive Marketing Director

Superdraft
12.2021 - Current
  • Devised marketing plans using data analytics to target higher valued gamers
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created content and promotional materials to drive engagement and conversions.

Vice President Player Development

Wynn
11.2018 - 02.2020
  • Communicated directly with customers and partners to build strong business networks and relationships.
  • Established and maintained highly effective relationships with clients and industry partners to drive growth.
  • Collaborated with sales and marketing departments to support client acquisition.
  • Interacted well with customers to build connections and nurture relationships.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.

Vice President Casino Marketing

Foxwoods
12.1992 - 11.2018
  • Developed overall marketing strategy and support implementation across 5 departments.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
  • Managed $150MM annual marketing budget.
  • Managed 100-member marketing team comprised of Hosts, both Asian and domestic, PD execs, bus marketers, telemarketers, coordinators and junket marketers
  • Organized gaaming events and coordinated support logistics for timely and successful execution.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
  • Completed quarterly forecasting and monthly financial reviews.

Education

No Degree - Engineering

University of Massachusetts - Dartmouth
North Dartmouth, MA

Skills

  • Promotional Campaigns
  • Market Analysis
  • Prospecting Clients
  • Executive Leadership
  • Personnel Development
  • Department Development
  • Key Relationships
  • Networking

Accomplishments

  • Collaborated with team of 6 in the development of a telemarketing team producing 2MM in inactive business.
  • Achieved top revenue goals annualy

Certification

Licensed Real Estate agent ECAR certfied

Timeline

Executive Marketing Director

Superdraft
12.2021 - Current

Vice President Player Development

Wynn
11.2018 - 02.2020

Vice President Casino Marketing

Foxwoods
12.1992 - 11.2018

No Degree - Engineering

University of Massachusetts - Dartmouth

Similar Profiles

CREATE PROFILE
Scott Rider