Masahiko William Koyanagi
Koto-ku
Summary
Experienced professional with expertise in strategic recruitment and digital communication. At AnyMind Group, managed full-cycle recruitment, employer branding, and data-driven candidate pipeline analysis. At ZEALS, focused on chat commerce solutions, including scenario design, customer journey analysis, and corporate account management primarily on LINE, as well as Instagram, TikTok, and YouTube. Skilled in collaborating with clients, agencies, and teams to drive impactful results.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Human Resources, Talent Acquisition Executive
AnyMind Group Inc.
07.2024 - Current
- Alignment with the division head on hiring requirements, strategies, and post-hire placement
- Creating job media content and job postings
- Sourcing and sending outreach messages to potential candidates
- Managing and analyzing candidate pipelines using the ATS (Greenhouse)
- Collaborating with the PR team to enhance employer branding and promote referrals
- Evaluated strengths and weaknesses of candidates through effective screening processes.
Communication Designer
ZEALS Co., Ltd.
06.2022 - 06.2024
- Collaboration with sales representatives to communicate with clients (business companies) and advertising agencies
○ Conducting proposals, project management discussions, presentations, etc. - Research tasks
○ Conducting 3C analysis, customer journey surveys and insights, persona design - Content planning and development
○ Scenario design, writing tasks, production direction - Coordination with sales representatives for project releases and operational tasks
- Monitoring and improvement proposals based on data using tools like Tableau and Redash
Education
Global Japanese Studies -
Meiji University
Nakano-ku, Tokyo03-2023
Skills
- Social media recruiting
- Strategic recruitment
- Onboarding processes
- SNS Marketing（Instagram, YouTube, TikTok,LINE）
Accomplishments
- Conducted and analyzed the number of scout messages sent, responses received, and successful HR interview pass rates across departments. Optimized scout messages and target list search criteria through a continuous PDCA cycle, achieving a 115% overall improvement in performance.
- Developed an innovative Q&A-based conversational experience for chat commerce using LINE, replacing traditional diagnostic models. This resulted in a significant increase of approximately 200% in client revenue generated through LINE.
Certification
- TOEIC Listening & Reading Test 925（2022）
Languages
Japanese
Native or Bilingual
English
Professional Working
Timeline
Human Resources, Talent Acquisition Executive
AnyMind Group Inc.
07.2024 - Current
Communication Designer
ZEALS Co., Ltd.
06.2022 - 06.2024
- TOEIC Listening & Reading Test 925（2022）
Global Japanese Studies -
Meiji University
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