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Associate Principal Engineer

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Passionate and knowledgeable automotive specialist with in-depth expertise in German and luxury car brands, including BMW, Mercedes-Benz, Audi, and Porsche. Years of hands-on experience, combined with personal enthusiasm, have shaped my ability to understand vehicle performance, technology, and customer expectations. Strong background in car sales and consulting, with a talent for simplifying technical information and delivering memorable customer service. Committed, patient, and driven by innovation, with a deep desire to match customers with their perfect vehicle.

Results-driven Automotive Sales & Operations Leader with 18+ years of progressive experience across high-volume dealerships, specializing in Used Car Operations, Sales Management, Finance, and Profit Optimization. Proven record of driving revenue growth, improving PRU, reducing CIT days, and building high-performing teams. Adept at auction purchasing, inventory strategy, reconditioning processes, and data-driven decision making. Recognized for operational discipline, leadership development, and consistent top-tier performance. Seasoned Used Car Sales Manager with comprehensive understanding of pre-owned automobile market trends and customer requirements. Known for successful negotiation skills, strategic marketing plans, and team leadership. Demonstrated ability to increase sales volume while ensuring optimal client satisfaction. Record of implementing innovative strategies that improve overall business performance.

Results-driven professional with a strong background in client relationship management and product development. Grew customer sales significantly through strategic initiatives. Focused on cross-functional collaboration and achieving sales targets, utilizing analytical thinking and negotiation skills to expand market share and improve operational efficiency.

Smart and insightful Automotive Engineer with advanced design, testing, and project management skills. Consistently delivers against project targets and improves designs for maximum safety and marketability. Works collaboratively with international teams and offers high-level knowledge of vehicle designs.

Mason Lentz

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