Nicole Guarascio
Oakland,CA
Summary
Creative Business Owner with exceptional background spent in Fashion Merchandising, Forecasting, and Styling. Proven leader with engaging demeanor and success working in demanding and changing environments. Talented in collaborating with and training cross-functional teams in the e-commerce and retail sector.
Overview
5
5
years of professional experience
Work History
Owner/Founder
PRODIGAL DAUGHTER
01.2023 - 12.2023
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Expanded product offerings by researching market trends and identifying potential growth opportunities.
- Managed day-to-day business operations.
- Established foundational processes for business operations.
Assistant Merchandise Manager
Free People
01.2023 - 04.2023
- Increased sales by implementing strategic merchandise displays and product placements.
- Enhanced customer satisfaction with personalized shopping experiences and knowledgeable assistance.
- Mentored junior staff members, fostering professional growth and increased productivity.
- Analyzed sales data to identify trends and optimize product assortments, maximizing revenue potential.
- Championed cross-functional communication between departments, streamlining operations and improving overall store performance.
- Managed visual merchandising standards across Endless Summer collection, creating an appealing shopping environment that drove sales growth.
- Utilized advanced analytics tools to forecast demand accurately and inform purchasing decisions proactively.
- Monitored inventory levels and made necessary adjustments to maximize sales and profits.
Fashion Taxonomist
THE YES
01.2019 - 02.2020
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
- Conducted competitor analysis to stay informed about market dynamics and adjust strategic plans accordingly.
- Monitored market to capitalize on latest trends.
- Increased forecast accuracy by consistently analyzing historical data and market trends.
- Streamlined data collection processes, reducing errors and inconsistencies in forecast reporting.
- Provided timely and reliable forecasts to support business planning efforts and resource allocation.
Education
Bachelor of Arts - Visual Communications
Chapman University
Orange, CA05.2006
Skills
- Business Management
- KPI Management
- Partnership Development
- Verbal and Written Communication
- Customer Relations
- Contract Management
- Sales Leadership
- Project Management
- Employee Development
- Negotiation
- Staff Management
Additional Education
Post- baccalaureate education:
Stanford University- CCT (Compassion Cultivating Training), 2014
San Francisco State University- Core Strengths Coaching, 2015
Cornell University- Fashion Design Management, 2021
Timeline
Owner/Founder
PRODIGAL DAUGHTER
01.2023 - 12.2023
Assistant Merchandise Manager
Free People
01.2023 - 04.2023
Fashion Taxonomist
THE YES
01.2019 - 02.2020
Bachelor of Arts - Visual Communications
Chapman University
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