Mateo Santacruz

• Hands on e-commerce operations including website management, product listings, and online store optimization.
• Handle and direct all product photography and videography, ensuring consistent, high quality visual according to brand standards.
• Direct marketing campaigns across multiple channels, focusing on brand growth, engagement, and sales performance.
• Edit photography and video content tailored to specific outlets such as website, ads or social media.
• Manage Meta ad accounts, continuously testing creatives, products, and strategies to improve campaign performance.
• Developed visual strategies tailored for advertising campaigns to improve conversion and brand positioning.
• Engaged in clienteling by communicating directly with customers and providing personalized service and support.
• Manage packaging and product presentation to maintain a consistent and elevated brand experience for customers.
• Design jewelry pieces and coordinate production distribution from concept development through final manufacturing stages.

Jewelry Production

• Assisted in building and organizing the diamond setting factory.
• Hands on in production and specialized in pave and prong diamond setting.
• Provided in store customer service by assisting clients with jewelry selections, custom orders, and product questions.
• Trained and guided employees on proper jewelry production techniques, ensuring accuracy and high manufacturing standards consistently.
• Optimized production efficiency and workflow; ensured all custom jewelry pieces successfully passed quality control before every production set and customer delivery.
• Worked closely on custom jewelry pieces from concept to execution, refining designs, detailing layouts, and supporting diamond shape and sizes.
• Contributed to custom and stock jewelry designs; assisted with concepts and diamond setting styles.

Marketing and Social Media

• Assisted the marketing team with videography projects, capturing promotional content and BTS production footage.
• Developed social media storytelling concepts and wrote scripts tailored for engaging short form jewelry content.
• Helped create captions and finalize edits before publishing across multiple social media platforms.
• Collaborated with the marketing department to develop creative campaign concepts and innovative promotional content ideas regularly.
• Analyzed social media trends and emerging audio tracks for Instagram Reels, TikTok, and YT shorts.
• Improved website content, visuals, and overall online brand presentation.
• Implemented short form content strategies across TikTok, Instagram Reels, and YouTube Shorts to increase engagement.
• Assisted with planning and organizing YouTube video concepts and outlines.
• Recorded videos and photographed celebrity interactions, in store moments, and promotional events.
• Contributed to jewelry photoshoots and video production.