Innovative music programmer and content strategist with over 4 years of experience driving audience engagement through curated playlists, talent development, and digital content creation. Demonstrated success in the following areas: music curation, youth education, and A&R strategy. Skillfully selected and scheduled over 500 tracks weekly, leveraging market trends and listener analytics to optimize playlist offerings at KSDS San Diego HD-2. Designed and implemented an award-winning curriculum focused on teaching Gen Z audio production, financial literacy, and personal branding. Proven ability to identify emerging artists for radio rotation, resulting in a 25% increase in station listenership among the 18-24 demographic.