Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Ronald Calvin II

Los Angeles,CA

Summary

Innovative music programmer and content strategist with over 4 years of experience driving audience engagement through curated playlists, talent development, and digital content creation. Demonstrated success in the following areas: music curation, youth education, and A&R strategy. Skillfully selected and scheduled over 500 tracks weekly, leveraging market trends and listener analytics to optimize playlist offerings at KSDS San Diego HD-2. Designed and implemented an award-winning curriculum focused on teaching Gen Z audio production, financial literacy, and personal branding. Proven ability to identify emerging artists for radio rotation, resulting in a 25% increase in station listenership among the 18-24 demographic.

Overview

4
4
years of professional experience

Work History

PROGRAM DIRECTOR

Center for Progressive Wellness
08.2021 - 08.2022
  • Content Development: Created DJ/podcasting curriculum adopted by local non profit programs, with student projects reaching 10K+ streams
  • Data-Driven Programming: Implemented audience feedback systems that improved program completion rates by 25%

RADIO PROGRAM DIRECTOR /Resident DJ

KSDS San Diego HD-2 (City Times Sounds)
09.2018 - 06.2021
  • Catalog Management: Auditioned 50+ weekly submissions; recommended 7 tracks/month for rotation that became listener favorites
  • Cross-Platform Growth: Launched station’s TikTok/Instagram, growing followers by 300% in 6 months

Education

AS - Radio, TV & Media

San Diego City College
San Diego, CA
06.2020

BA - Business Admin, Entertainment Marketing

California State University of Los Angeles
Los Angeles, CA
06.2026

Skills

  • Talent Evaluation Research
  • Understanding of Music Rights Management
  • Experienced with Adobe Audition Software
  • Proficient in Adobe Premiere
  • Spotify Analytics Proficiency
  • Social Media Trend Analysis

Timeline

PROGRAM DIRECTOR

Center for Progressive Wellness
08.2021 - 08.2022

RADIO PROGRAM DIRECTOR /Resident DJ

KSDS San Diego HD-2 (City Times Sounds)
09.2018 - 06.2021

AS - Radio, TV & Media

San Diego City College

BA - Business Admin, Entertainment Marketing

California State University of Los Angeles
Ronald Calvin II