Mathsalyn Polycarpe
Irvington
Summary
Experienced higher education professional and marketing specialist with proven success in student recruitment, program coordination, and cross-functional collaboration. Demonstrated ability to support diverse student populations through enrollment processes, deliver engaging programming, and coordinate multi-stakeholder initiatives in academic environments. Strong technical proficiency in CRM systems, Microsoft 365, and digital platforms, combined with exceptional interpersonal and organizational skills. Committed to fostering student success through comprehensive support services and strategic program development.
Overview
8
8
years of professional experience
Work History
Evening Coordinator
Middlesex County College
New Brunswick
09.2024 - Current
- Serve as the primary liaison for evening operations, coordinating student-facing programs, workshops, and events that increased campus attendance and student engagement.
- Advise prospective and current students on available campus resources, enrollment opportunities, and academic support services, contributing to improved retention and institutional awareness.
- Collaborate with multiple college departments to develop and distribute promotional materials for academic programs and cultural programming.
- Manage event logistics, space scheduling, and cross-departmental communications for recruitment events and community outreach initiatives.
Marketing and Project Manager
Leader Quality
New York
01.2019 - Current
- Created and led content strategy for 15+ brand activations and events, increasing online engagement by 40% year over year.
- Managed branded content across multiple digital platforms, boosting audience growth and engagement.
- Coordinated cross-functional project teams to ensure seamless event execution and content delivery.
- Built outreach and collaboration strategies that grew visibility and secured new partnerships.
Marketing Coordinator
Footlocker Inc.
New York
09.2022 - 11.2023
- Executed integrated marketing campaigns across digital platforms that increased engagement by 25% and improved click-through rates by 20%.
- Partnered with diverse stakeholders to co-create branded content, expanding community reach and engagement.
- Developed comprehensive campaign briefs, content calendars, and schedules aligned with organizational objectives.
- Utilized analytics tools to track KPIs and refine strategy, demonstrating strong data management and reporting capabilities.
- Collaborated with cross-functional teams to design promotional materials, maintaining brand consistency.
Marketing and Accounts Manager
Cruze Control Production
Brooklyn
10.2021 - 08.2023
- Managed multiple client accounts simultaneously, delivering integrated campaigns across digital and experiential platforms.
- Coordinated content production and event coverage, ensuring messaging aligned with stakeholder goals and standards.
- Acted as a liaison between external partners and internal teams, ensuring timely project execution, and maintaining strong relationships.
- Conducted post-campaign analysis, and created presentations to support performance reporting and strategic planning.
- Maintained project workflow systems and budget tracking, achieving 100% delivery accuracy.
Intern
Game Seven Marketing
Brooklyn
06.2018 - 06.2019
- Supported brand activations and event marketing strategies, facilitating the execution of brand events and influencer collaborations for brands like Jordan, Nike, and Beats by Dre.
- Worked closely with cross-functional teams to brainstorm, develop, and execute creative strategies, supporting successful brand activations, and event promotions.
- Gained in-depth knowledge of consumer culture, brand messaging, and event production.
Education
Bachelor of Science - Marketing
New Jersey City University
Jersey City, NJ06-2021
Skills
- Student recruitment and enrollment support
- Event planning and campus programming
- Community outreach and engagement
- Presentation and facilitation
- Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams)
- Data tracking and reporting
- Strong written and verbal communication
- Event logistics and setup
- Budget tracking and compliance
- Meeting scheduling and documentation
- Campaign planning and execution
Timeline
Evening Coordinator
Middlesex County College
09.2024 - Current
Marketing Coordinator
Footlocker Inc.
09.2022 - 11.2023
Marketing and Accounts Manager
Cruze Control Production
10.2021 - 08.2023
Marketing and Project Manager
Leader Quality
01.2019 - Current
Intern
Game Seven Marketing
06.2018 - 06.2019
Bachelor of Science - Marketing
New Jersey City University