Semrush
Matthew Beaulieu
VP-Business Development
Brockport,NY
Summary
Accomplished account manager and business development professional offering 12 years of experience developing and maximizing digital sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in recommending appropriate inbound marketing strategies to clients to maximize internet search presence.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
VP-Business Development
Semify, LLC
Rochester, United States
03.2017 - Current
- Created hundreds of compelling digital marketing sales decks and proposals in response to RFPs and Channel partner requests
- Assisted channel partners during sales presentations
- Developed overall sales & marketing strategies with director of marketing
- Managing 4-member team comprised of SDRs, email marketers, and LinkedIn outreach staff
- Averaged a 30 day close rate of 35%+, and a 60 day close rate of approximately 50%
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Account Management Team Lead
Semify, LLC
Rochester, New York
06.2013 - 02.2017
- Managed 12 person account management team.
- Initiated a companywide cultural initiative that reduced employee churn, and raised company culture from 3.1 to 4.3 out of 5.
- Provided leadership and coaching for staff by analyzing individual and team performance.
- Held highly personalized weekly one-on-one meetings with account managers and general team meetings to improve performance
- Hired and trained new staff using a curriculum co-developed with the company CEO and President.
- Built and maintained positive relationships with channel partners VIA monthly meetings where we analyzed campaign performance and reviewed sales opportunities.
- Assisted with new product developed use lean start up methodology
Account Manager
Semify, LLC
Rochester, New York
03.2010 - 05.2013
- Secured high-value accounts through consultative selling, effective customer solutions and developing strong relationships
- Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
- Increased lifetime value of clients through retention experiments
- Increased firm close rate from 13% to 35% by creating a presentation deck, developing a effective script, and instituting roleplaying training with the account management team
Education
Bachelor of Arts - Economics
University of Rochester
Rochester, NY 09.1987 - 05.1990
Bachelor of Arts - Political Science
University of Rochester
Rochester, NY 09.1987 - 05.1990
Skills
Sales processes
Software
Ahrefs
Search Console
Google Docs
Google Ads
Google Analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
If you really look closely, most overnight successes took a long time.
Steve Jobs
Timeline
VP-Business Development
Semify, LLC
03.2017 - Current
Account Management Team Lead
Semify, LLC
06.2013 - 02.2017
Account Manager
Semify, LLC
03.2010 - 05.2013
Bachelor of Arts - Economics
University of Rochester
09.1987 - 05.1990
Bachelor of Arts - Political Science
University of Rochester
09.1987 - 05.1990
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