Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Matt Salts

Dublin,OH

Summary

Results-oriented marketing and sales leader with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success. Industry experience includes CPG (snack foods), healthcare and restaurant experience.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Founder and President

Salty's Snack Co, LLC.
07.2016 - Current
  • Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
  • Cultivated strong relationships with external partners to foster collaboration and maximize resources.
  • Reduced operational costs through strategic cost management initiatives.
  • Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
  • Prepared annual budget forecasts and monitored performance to meet organizational objectives.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Oversaw divisional marketing, advertising and new product development.

Director of Marketing

Raising Canes Ohio (A Franchisee Of Raising Canes)
01.2018 - 06.2021
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Managed annual marketing budget in excess of $10MM.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Directed 6 marketing managers and performed performance evaluations.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Organized and executed robust, creative experiential marketing events.

Employer Health Sales Manager

Kroger Health - The Little Clinic
01.2016 - 09.2018
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Established and cultivated solid business relationships with new or existing customers.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.

Regional Marketing Director

Kroger Health - The Little Clinic
12.2007 - 12.2017
  • Created innovative strategies to drive customer engagement.
  • Oversaw ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans.
  • Planned and executed traditional marketing campaigns.
  • Maintained in-depth understanding of company products and customer buying preferences.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Conducted market analysis and research to identify trends and opportunities.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Directed [Number] marketing managers and performed performance evaluations.
  • Set and administered yearly budget of more than $7MM for department.

Education

Bachelor of Arts - Journalism & Economics

Ohio Wesleyan University
Delaware, OH
05.2001

Skills

  • Articulate Communication
  • Account Management
  • Adaptable and Flexible
  • Mission and Vision
  • Budget Management
  • Business Development
  • P&L Responsibility
  • Supplier Relations
  • Paid Performance Marketing
  • Management Team Leadership
  • Strategic Planning
  • Analytical and Critical Thinker
  • Change and Growth Management
  • Leadership and People Development
  • Develop Business Structures
  • Defining Company Vision
  • Corporate Strategy and Development
  • Negotiation
  • Strategic Partnership
  • Media Coverage
  • Strategize Plans
  • AdWords Strategies
  • SEO Optimization
  • Google Ads
  • Vendor Sourcing and Negotiations
  • Budgeting and Cost Control

Certification

Google Ads Certification (Search, Display, Video, Shopping Ads, Measurement)

Timeline

Director of Marketing

Raising Canes Ohio (A Franchisee Of Raising Canes)
01.2018 - 06.2021

Founder and President

Salty's Snack Co, LLC.
07.2016 - Current

Employer Health Sales Manager

Kroger Health - The Little Clinic
01.2016 - 09.2018

Regional Marketing Director

Kroger Health - The Little Clinic
12.2007 - 12.2017

Bachelor of Arts - Journalism & Economics

Ohio Wesleyan University

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Matt Salts