Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Matt Serre

Portland ,OR

Summary

An accomplished biotech professional with demonstrated success inspiring and influencing teams to drive cultural improvement and change, while achieving sales results. Experienced at leading various sized teams through authentic leadership, personal development, and professional skill improvement

Overview

22
22
years of professional experience

Work History

District Manager

Amgen
Portland, OR
12.2019 - Current
  • Lead, motivate and inspire a team of 10 Senior Sales Representatives supporting Enbrel and Otezla to Rheumatologists, throughout Oregon, Washington, Idaho and Alaska
  • Finished 2020 as the #1 Ranked DM in the INBU for the 2020 Sales Year and Chairman's Circle Rankings
  • Create a culture of accountability and professional development by building strong relationships and focusing on skill improvement through coaching
  • Strategical redistributed headcount and consolidated resources to meet the changing market landscape in Oregon/California
  • Developed and facilitated a National Training Program for virtual selling, resource utilization and engagement
  • Leveraged a growth mindset to manage significant territory and job change in the IBU - keeping representatives engaged and focused on delivering sales performance
  • West Region DM Lead for National INBU Access Marketing Team

Regional Sales Director

Novartis/Shire
Portland, OR
01.2018 - 12.2019
  • Lead a team responsible for the promotion of Xiidra to General Ophthalmologists, Cornea Specialist and Optometrists throughout 10 states
  • Led through corporate challenges, ambiguity during territory restructure, downsizing and organization takeover to keep direct reports motivated and engaged
  • Supported the development and strategic engagement with Regional and National KOLs in the Dry Eye Disease Market
  • Provided skills development and performance coaching in-line with the Shire/Novartis Sales Model
  • Accountable for resource distribution, development of culture, and strategic strategy to reach sales goals

Division Manager

Genentech
Milwaukee, WI
11.2016 - 01.2018
  • Responsible for leading a team of 7 Clinical Specialists through the promotion of Acetemra and Rituxan to multiple call points throughout 4 states to successfully achieve sales goals
  • Awarded Franchise "Division of the Year Award" for a national rank of #1 out of 28 division teams in 2017, growing from #17 in 2016
  • Successfully transitioned division team through territory and franchise realignment in 2017
  • Provided direct report skill development through objective coaching using the Genentech core competencies
  • Accountable for leading the Division through business planning process and accountable for strategy and resource deployment changes to meet sales goals
  • Mentored cross functional employees and instructed on management of complicated collaboration, complex issues and difficult customers
  • Led through complex HR and performance management issues

Manager/Senior Manager: Commercial Training and Development

Genentech
South San Francisco, CA
11.2014 - 11.2016
  • Responsible for leading a team of 6 Actemra, Rituxan, Xolair, and Pulmozyme trainers supporting 4 unique brands through successful team alignment to a common vision by creating a culture of trust, accountability, and celebration
  • Inspired and influenced sales and marketing leadership to drive training initiatives to align to franchise priorities and skill improvement focus
  • Developed long-term tactical training plan and led trainers through strategic decision making to operationalize 1 and 3-year brand plans to meet the needs of the sales team and deliver on priorities
  • Coached and developed 5 direct reports through in-role and marketing team promotions
  • Planned and facilitated weekly team meetings and biannual off site summits focusing on team dynamics, brand deliverables, and personal development

Sales Trainer/Sr. Sales Trainer

Genentech
South San Francisco, CA
02.2013 - 12.2014
  • Responsible for initial and on-going tactical clinical and sales training execution for a Lucentis Sales Team of 70, applying technical and business expertise to coach Clinical Specialists and Division Mangers through skill development
  • Collaborated with Sales and Marketing Leadership to design strategic training events to address business opportunities and drive behavior change
  • Member of the Lucentis and Xolair Competitive Readiness Review and Launch Readiness Teams, providing key insight and strategic planning in preparation for in-line and competitive launches
  • Selected as Interim Training Manager for the Xolair/Lucentis Commercial Training and Development Team
  • Responsible for training strategy creation, alignment with brand partners and execution in conjunction with the 2014 Lucentis Commercial Expansion

Clinical Specialist

Genentech
Minneapolis, MN
02.2011 - 02.2013
  • Responsible for the promotion of Lucentis to Retina Specialists in Wisconsin, Minnesota, North Dakota, and Montana
  • Successfully launched Diabetic Macular Edema indication
  • Finished 2012 ranked 2 of 46 nationally in Lucentis PTP
  • Consistently finished above plan for the 8 sales quarters with responsibility for Lucentis, 109%, 115%, 120%, 115%, 119%, 117%, 118%, and 113% respectively

Medical Representative

Alcon Laboratories Inc.
Milwaukee, WI
02.2010 - 02.2011
  • Responsible for the promotion of Alcon ophthalmic surgery products, KOL development and speaker training throughout Wisconsin, Illinois, and Michigan
  • Finished 2010 ranked 7 out of 46 Medical Sales Representatives for Portfolio Sales Attainment
  • Ranked 1 out of 97 for Travatan-Z 2010 sales performance

Neurology Specialist

Teva Neuroscience
Chicago, IL
01.2009 - 02.2010
  • Clinically trained to support the promotion of Azilect to Neurologists, Neurosurgeons, and select Internist during a 1 year pilot program
  • Finished pilot program ranked 1 out of 6 and 106 % to plan

Minneapolis Region Business Analyst

Merck
Chicago, IL
01.2005 - 06.2006
  • 1-year developmental rotation responsible for Regional Operations
  • Managed sales leadership communication plans to ensure region engagement during sales force restructuring and downsizing
  • Created and presented a comprehensive monthly executive business summary identifying performance gaps and opportunities in sales, market share, and operating budgets
  • Responsible for incentive compensation planning and creation of sales performance contests

Medical Representative/ Professional Representative I/Professional Representative II

Merck
Minneapolis, MN
09.2002 - 02.2009
  • Responsible for the promotion of Zetia, Vytorin, and Singulair throughout Minnesota
  • Facilitated successful new product launches for 3 products in the heavily saturated Lipid Lowering and Respiratory markets
  • Finished above 100% to plan with entire product portfolio 2003, 2004, 2005, 2006, 2007, 2009

Education

Bachelor of Science - Human Biology

University of North Dakota
Grand Forks, ND

Skills

  • Feedback and Coaching
  • Communication
  • Inspiring and Influencing
  • Achieving Results
  • Teamwork and Collaboration
  • Strategic Agility

Accomplishments

  • #1 Ranked Division Manager in the Amgen INBU in 2020
  • "Rheumatology Franchise Division of the Year" 2017
  • Awarded the "Genentech Empowering Partner Award" 2016
  • Finalist for the LTEN 2016 "National Emerging Leaders Award"
  • Finalist Genentech Commercial Training and Development "Best People Manager" 2015, 2016
  • Genentech Emerging Managers Class Advisor 2016, 2017
  • Nominated for Genentech "Marketing Excellence Award" 2013, 2014, 2015
  • Recipient of the Genentech Commercial Training and Development Annual Leadership Award 2014
  • Recipient "Lucentis West Region Peer Leadership Award" 2012
  • Recipient "Genentech Sales Excellence Award" 2011, 2012
  • Merck "Directors Award" 2005 (Top 10% of Sales Force)

Timeline

District Manager

Amgen
12.2019 - Current

Regional Sales Director

Novartis/Shire
01.2018 - 12.2019

Division Manager

Genentech
11.2016 - 01.2018

Manager/Senior Manager: Commercial Training and Development

Genentech
11.2014 - 11.2016

Sales Trainer/Sr. Sales Trainer

Genentech
02.2013 - 12.2014

Clinical Specialist

Genentech
02.2011 - 02.2013

Medical Representative

Alcon Laboratories Inc.
02.2010 - 02.2011

Neurology Specialist

Teva Neuroscience
01.2009 - 02.2010

Minneapolis Region Business Analyst

Merck
01.2005 - 06.2006

Medical Representative/ Professional Representative I/Professional Representative II

Merck
09.2002 - 02.2009

Bachelor of Science - Human Biology

University of North Dakota

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Matt Serre