Matt Stringham
Lehi,UT
Summary
Marketing Director|Omni-channel retail and construction marketing.
Marketing leader with 10+ years of experience driving growth for homebuilders, construction brands, and consumer-facing organizations. Proven ability to build and execute integrated omni-channel marketing strategies that drive customer acquisition, retention, and revenue across digital, in-store, and community touchpoints.
Deep expertise in retail-adjacent marketing, home improvement ecosystems, builder audiences (Pro + DIY), loyalty strategy, CRM, and performance analytics. Known for pairing design-forward brand storytelling with data-driven execution in both startup and scaled environments.
Overview
13
13
years of professional experience
1
1
Certification
Work History
VP, Marketing Operations & Strategy
5th Floor Media Pvt Ltd
06.2022 - Current
- Partnered with CEOs and CMOs to align strategy, budgets, timelines, and execution for cohesive marketing initiatives.
- Design scalable marketing operating models connecting strategy through execution and measurement.
- Lead marketing operations and planning across paid media, lifecycle, web, CRM, analytics, and creative teams.
- Implemented AI-driven automation to enhance reporting accuracy and streamline workflow efficiency across marketing operations.
- Established operating rhythms and performance dashboards to provide accountability frameworks for distributed teams.
Marketing Executive (Contract)
Dash Air Shuttle
06.2023 - 09.2024
- Conducted market research and analytics, developing go-to-market strategies for regional aviation services.
- Collaborated with leadership to analyze campaign performance and optimize reporting processes.
Marketing Director
Ivory Homes
04.2018 - 04.2023
- Increased online leads and registrations by 35% through improved planning and execution discipline.
- Oversaw marketing operations for 50+ locations, ensuring operational consistency and effective performance measurement.
- Collaborated with executive leadership to develop growth strategies and accurate forecasting.
- Managed marketing operations and planning for large-scale homebuilder with $1-2M annual budget, aligning initiatives with business goals.
Digital Media Manager
Ivory Homes
03.2015 - 04.2023
- Oversaw SEM, PPC, SEO, UX/UI, analytics, and digital performance optimization to enhance user engagement and conversion rates.
Digital Marketing Manager
Mark Miller Subaru
12.2012 - 04.2015
- Led digital advertising campaigns, analyzed performance data, optimized website user experience, and reported on key metrics.
Education
Bachelor of Science - Marketing, Advertising & PR
University of Utah
Salt Lake City, UT01.2014
AS - Accounting & Finance
Ensign College
Salt Lake City, UT01.2012
Skills
- Omni-Channel Marketing Strategy (Digital, Email, Social, In-Store, Events)
- Retail & Homebuilder Marketing
- Promotions & Product Storytelling
- Customer Acquisition, Retention & Loyalty
- CRM, Lifecycle Marketing & Personalization
- Marketing Analytics, ROI & KPI Management (CAC, LTV)
- Budget Ownership & Test-and-Learn Experimentation
- Community Partnerships & Trade Engagement
- Cross-Functional Leadership (Creative, Ops, Merchandising, Finance)
- Marketing Technology & Automation
- Startup & High-Growth Operating Models
Certification
• Google Partners - AdWords Search Advertising
• Anthropic - AI Fluency: Framework & Foundations
• Anthropic - AI Fluency for Educators
• Meta Ads Certification
• Google Ads Certification
• Anthropic - AI Fluency: Framework & Foundations
• Anthropic - AI Fluency for Educators
• Meta Ads Certification
• Google Ads Certification
Personal Information
Title: Marketing Operations Director
References
References available upon request.
Timeline
Marketing Executive (Contract)
Dash Air Shuttle
06.2023 - 09.2024
VP, Marketing Operations & Strategy
5th Floor Media Pvt Ltd
06.2022 - Current
Marketing Director
Ivory Homes
04.2018 - 04.2023
Digital Media Manager
Ivory Homes
03.2015 - 04.2023
Digital Marketing Manager
Mark Miller Subaru
12.2012 - 04.2015
Bachelor of Science - Marketing, Advertising & PR
University of Utah
AS - Accounting & Finance
Ensign College