Matt Zapanta
San Francisco Bay Area,US
Summary
I’m a product builder who lives for solving hard problems that improve people's lives. For the past few years, I’ve led products that simplify the complex, uncover root issues, and elevate the everyday experience of users. My passion is understanding the person behind the product—then obsessing over every interaction to serve them better. My north star is always the end user. I work cross-functionally to translate pain points into experiments, data into decisions, and insight into real-world value. I believe the best products are the ones that quietly solve the right problems, without making users think twice.
Overview
5
5
years of professional experience
Work History
Product Manager II, Consumer Platform
Trustly
San Carlos, US
06.2024 - Current
- Leading Trustly Pass (beta), an identity-layer product that lets users pay seamlessly across merchants without logging in again—solving trust, speed, and session-drop issues; projected to drive a 30% absolute lift in cross-merchant conversion.
- Leading In-Person Payments (beta), enabling users to fund casino machines using QR codes—projected to drive $50M in year-one revenue.
- Leading discovery for Crypto Pay-In, working across compliance, UX, and merchant needs to unlock new value for high-volume users.
- Mapped key user friction points through data and interviews, then launched targeted A/B tests that improved Payment Success Rate by 2%.
- Reworked transaction status and settlement flows to better align with user expectations, reducing NSF returns by 6%.
Product Manager, Consumer Experience
Trustly
Remote
08.2023 - 06.2024
- Launched the Consumer Approval Advice strategy, which offered retry guidance and led to a $3M TPV lift by helping users succeed with fewer attempts.
- Led the Pay-In Receipts Email rollout, delivering 1M+ confirmation emails and reducing NSF rate by 5% by reinforcing financial awareness.
- Improved Initiate-to-Complete Rate through qualitative feedback loops and iterative improvements to onboarding and login.
- Partnered with UX and Data teams to surface drop-off patterns and reimagine returning user journeys to boost conversion.
Associate Product Manager, Internal Operations
Trustly
Remote
09.2022 - 08.2023
- Led the Trace ID initiative, which connected payment events with end-user support needs—saving over 100 support hours monthly.
- Partnered with internal teams to identify inefficiencies in support and operations, resulting in prioritized product changes.
- Advocated for merchant-informed features by translating partner pain points into targeted product backlog items.
Lead Sales Development Representative
Trustly
Remote
02.2022 - 09.2022
- Stepped in as interim Head of Sales Development, driving GTM strategy during leadership transition.
- Reframed outbound strategy based on product capability and prospect insights, resulting in improved conversion rates.
Sales Development Representative
Trustly
Remote
08.2020 - 02.2022
- Consistently exceeded monthly quota by understanding prospect pain points and tailoring outreach to their unique context.
- Contributed to product feedback cycles by identifying patterns from sales objections and requests.
Education
MBA - Technology
Haas School of Business, UC Berkeley
Berkeley, CA01-2028
Bachelor of Science - Technological Entrepreneurship & Management
Ira A. Fulton Schools of Engineering, ASU
Tempe, AZWebsites
Hobbies and Interests
- Solving Root Problems
- Human-Centered Design
- Wellness Tech
- Thoughtful Simplicity
- Real-World Impact
Side Projects
Founder & Head of Product
RECRE8 App
06/01/24 - Present
- Building RECRE8 to help users bring structure to their lives and align their habits with long-term wellness., Features include custom routines, daily goals, and behavior tracking—built from user interviews, prototype testing, and real-life application.,
- Leading all phases of the product lifecycle, from discovery to user research to Figma prototyping and MVP development.
Timeline
Product Manager II, Consumer Platform
Trustly
06.2024 - Current
Product Manager, Consumer Experience
Trustly
08.2023 - 06.2024
Associate Product Manager, Internal Operations
Trustly
09.2022 - 08.2023
Lead Sales Development Representative
Trustly
02.2022 - 09.2022
Sales Development Representative
Trustly
08.2020 - 02.2022
MBA - Technology
Haas School of Business, UC Berkeley
Bachelor of Science - Technological Entrepreneurship & Management
Ira A. Fulton Schools of Engineering, ASU
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