MATTHEW ANGELUCCI
BUFFALO,NY
Summary
Product Leader with 13+ years shaping strategy, leading cross-functional teams, and delivering user-focused solutions across enterprise and small-business environments. Known for turning insights into actionable roadmaps in both SAFe and Scrum settings. Ready to bring this experience to a high-growth, innovation-driven organization.
Overview
14
14
years of professional experience
1
1
Certification
Work History
PRODUCT MANAGER - GOVERNMENT MARKETS
Highmark
Buffalo, NY
07.2022 - Current
- Leading the organization’s generative and agentic AI initiatives, delivering tools that improve customer navigation, and reduce friction in task completion.
- Built the digital product team's three-year strategic vision by creating a user-focused roadmap that directly aligned features with enterprise priorities, and measurable digital KPIs.
- Collaborating with Market Research to develop dashboards for monitoring progress and success metrics across priority items on the three-year product roadmap.
- Own ongoing backlog management, prioritizing initiatives based on team availability, strategic importance, and funding constraints, to optimize delivery velocity.
- Led a six-person agile team to deliver a new DSNP website in an emerging market, streamlining information architecture, and content clarity to improve user understanding.
- Regularly brief senior leadership and business stakeholders on the health of digital products, performance metrics, or long-term initiatives, to ensure alignment with business needs.
- Directed cross-functional digital and business teams in overhauling lead-generation landing page templates, aimed at improving form completion rates from 2.3% to 5%, while creating a scalable framework that is expandable across all product lines.
- Collaborated with stakeholders and digital teams to design a secure, pre-password Social Determinants of Health assessment, simplifying the experience for members, and increasing overall task completion by 12%.
- Directed a Scrum contract team in migrating legacy websites onto the AEM platform, elevating the digital experience to meet Highmark brand standards, and completing the initiative on time and 10% under budget.
CO-OWNER
RockPile Athletics and Village Performance Center
Buffalo, NY
07.2018 - Current
- Led the development of an automated digital workflow for sauna operations, ensuring saunas were powered on and ready for customers, eliminating missed appointments, and reclaiming ~5% of ownership time.
- Led end-to-end business operations for an indoor golf facility, overseeing digital booking and payment platforms, accounting for 53% of annual revenue.
- Implemented and optimized point-of-sale and customer-facing systems to automate key workflows, streamline operational processes, and enhance the overall customer experience.
- Successfully pivoted the business to a fully digital operating model during the pandemic, ensuring business continuity, maintaining profitability, and sustaining consistent customer engagement.
- Strengthened customer lifecycle management by building a culture focused on customer service excellence, contributing to retention rates above industry benchmarks.
- Managed and coached a cross-functional team of nine professionals, ensuring consistent service quality, operational alignment, and a seamless member experience.
MARKETING MANAGER
Lactalis American Group
Buffalo, NY
02.2012 - 07.2022
- Built and executed a three-year strategic product vision focused on reinforcing the core offering and introducing expanded user usage occasions, resulting in 7% growth in year one, 3.4% growth in year two, and achieving the #1 position in market share.
- Performed qualitative and quantitative research on innovation ideas to better evaluate which ideas to proceed with, how to improve on the concept before launch, and how to position the product in marketing campaigns.
- Worked with cross-functional teams and a new Lactalis subsidiary to create a first-to-market innovation in the dairy aisle, with over $400k in incremental revenue in the second half of 2021.
- Expanded the product portfolio onto Instacart, which resulted in a 6.5% ROI and a 2.3% growth in market share.
- Worked with our media and creative agency to create a line of YouTube TrueView ads to promote the sliced cheese lineup, which has increased brand awareness by 15%, purchase intent by 9%, and ad recall by 33% in promoted markets in 2019.
- Led a 60/40 analysis on my core product against our key competitor to determine how to improve the product offering, which resulted in a formula improvement that won future 60/40s for three years straight.
- Partnered with global manufacturing and U.S. import teams to lead the full product launch of Président Butter, driving packaging development, operational planning, and cross-functional execution to enable a seamless market entry.
Education
BACHELOR OF SCIENCE - Business Administrations, Marketing
University at Buffalo, The State University of New York
Buffalo, NY01.2011
Skills
- Agile methodology
- Scrum framework
- Roadmap development and management
- ROI analysis
- Feature prioritization
- Cross-functional collaboration
- Quantitative research
- Qualitative research
- Competitive analysis
- Product backlog management
- Voice of customer analysis
- New product development
- Data-driven decision making
- Generative and Agentic AI Strategy
- Consumer promotions
- Brand building
- Organized
- Team player
- Self-motivated
- Adaptability
- Effective communication
- Professional demeanor
Certification
Product School - Product Manager Certification
Scaled Agile - SAFe Agile Training
AI Literacy Basics: Applying Generative AI in the Workplace
Brand Management Training
New Product Development Creation Training
Scaled Agile - SAFe Agile Training
AI Literacy Basics: Applying Generative AI in the Workplace
Brand Management Training
New Product Development Creation Training
Systems
Jira
Roadmunk
Planview
Mural
Workfront
n8n
Microsoft Office Suite
Google Analytics
Adobe CJA
Salesforce
Adobe Creative Suite
Timeline
PRODUCT MANAGER - GOVERNMENT MARKETS
Highmark
07.2022 - Current
CO-OWNER
RockPile Athletics and Village Performance Center
07.2018 - Current
MARKETING MANAGER
Lactalis American Group
02.2012 - 07.2022
BACHELOR OF SCIENCE - Business Administrations, Marketing
University at Buffalo, The State University of New York