Matthew Caroli
Jersey City,NJ
Summary
Multichannel media professional with over (7) years of experience in helping clients bring to life their marketing & advertising goals. With a career starting in the digital space; my expertise has extended to Out Of Home (OOH), experiential activations, & digital place-based media, where I've had the opportunity to negotiate & strategically plan a diverse mix of ad-campaigns for Retail, Entertainment, Healthcare, Financial, and Telecom clients. Seeking to not only inspire, but break ground with adaptable thinking & action.
Overview
8
8
years of professional experience
Work History
Senior Media Investment Lead (OOH/Print)
ICON International
03.2023 - 10.2023
- Responsible for strategizing, leading, and supporting the development of OOH + Print media plans, crafting detailed RFP's, budgeting, campaigns, and account support from start to finish. Inclusive of creative trafficking & production.
- Handle negotiations with bartering trade deals between client & vendor partners to figure out campaign solutions for media placement. Clients I worked with include: TAO, Public Rec, Athletic Brewing Company, Meridian Cares.
- Assisted in reporting for post-campaign analysis, while assessing industry relevant research to develop a competitive understanding of the landscape.
Supervisor (OOH)
Publicis (PMX)
11.2022 - 03.2023
- Handled day to day out of home planning & maintenance for the Anheuser-Busch portfolio, including Bud Light, Stella Artois, Michelob Ultra, and their Beyond Beer brands. Planned campaigns on both a local & national level, ranging from low tier to high tier budgets ($50k - $1mil +), and with varying objectives including targeting flagpole events (Superbowl), product release, product awareness, experiential activations, and more.
- Supervised a team of media buyers/planners, assisting in their growth and development.
- Oversee a multitude of plans coming in ad-hoc and fast-paced, review campaign briefs as received to develop an effective media strategy for the client based on goals & objectives.
- Effectively negotiate with vendor-partners to provide ideal media costs & rates during campaign planning.
Marketing Manager (OOH/DOOH)
Captivate Network (LLC.)
08.2021 - 05.2022
- Boosted client brand awareness and generated leads while managing internal + external marketing campaigns and programs, helping to develop robust media kits & sales materials to distribute amongst agencies and relevant partners.
- Managed workflow between the sales development team, creative design team, editorial team, and sales team to coordinate media planning decks for clients and partners, RFPs, and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Worked alongside the sales division to develop innovative strategy for clients in the entertainment, luxury, retail, tech, and financial space (MadeLuxe, Amazon, Google Web Services, Bank of America, Netflix, HelloFresh, etc.).
Senior Strategist (OOH)
Horizon Media
11.2020 - 07.2021
- Manage the day to day OOH & Digital OOH operations including planning & buying from start to finish, across (7)+ major clients, including: Capital One, Altice, Northwell Health, Burlington, Seaworld, Helzberg, Netjets, Partnership for Drug Free America, and the New York Wine & Food Festival.
- Strategically activated a multitude of high-profiled and budgeted campaigns ($50k - $1mil +) ranging from upper to lower funnel activations, including: hyper-local proximity targeted plans, mass/ general market awareness, audience/demo targeted, and more.
- Interdisciplinary campaign planning to bridge the world of Digital and OOH together. Worked alongside Digital & Social activation teams + vendors to amplify performance by leveraging retargeting, geofencing, attribution, and other digital components across display, mobile, & social platforms.
- Maintain genuine vendor relationships to facilitate fair media negotiations.
- Trained and helped assistant strategists develop their planning ability by aiming to be a thoughtful mentor.
- Undergo relevant industry trainings & learnings such as Geopath insights training, OAAA seminars, and internal agency development classes.
Strategist (OOH)
Horizon Media
07.2018 - 11.2020
Assistant Strategist (OOH)
Horizon Media
11.2016 - Current
Associate, Digital
MEC
02.2016 - 10.2016
Education
Bachelor of Arts - Public Relations
State University of New York at Oswego
Oswego, NY2015
Skills
- Highly adept in Google & Microsoft Suite applications (Excel, Outlook, PPT, Word, Sheets, Maps, Drive etc)
- Passionate storyteller with penchant for drafting strong, detailed POVs, write-ups, pitches, press releases, and media marketing recommendations
- Proficient in relevant media systems including Canva, TELMAR, Prisma/Mediaocean, Geopath Insights Suite, SBMS, with quick intuition to pick-up and learn new platforms
- Attentive to detail, consistency, and cohesion, with reliability to meet deadline expectations & ensure communicative efficacy
- Strong enthusiasm about establishing & managing genuine client relations to cultivate mutual success for all
Timeline
Senior Media Investment Lead (OOH/Print)
ICON International
03.2023 - 10.2023
Supervisor (OOH)
Publicis (PMX)
11.2022 - 03.2023
Marketing Manager (OOH/DOOH)
Captivate Network (LLC.)
08.2021 - 05.2022
Senior Strategist (OOH)
Horizon Media
11.2020 - 07.2021
Strategist (OOH)
Horizon Media
07.2018 - 11.2020
Assistant Strategist (OOH)
Horizon Media
11.2016 - Current
Associate, Digital
MEC
02.2016 - 10.2016
Bachelor of Arts - Public Relations
State University of New York at Oswego
Similar Profiles
Andrew GuercioAndrew Guercio
Operations Supervisor at ICON InternationalOperations Supervisor at ICON International
Liam HolroydLiam Holroyd
Media Investment Lead at ICON InternationalMedia Investment Lead at ICON International
Joshua JohnsonJoshua Johnson
Media Manager/ Senior Media Buyer at Icon InternationalMedia Manager/ Senior Media Buyer at Icon International