Matthew Cohen
Highland Park,IL
Summary
Dynamic sales and marketing professional with a proven track record. Adept at building rapport and implementing effective sales strategies, I consistently achieve goals while enhancing brand awareness and loyalty. Expertise via in-home sales by following a specific process, delivering tailored solutions to meet customers needs.
Overview
19
19
years of professional experience
Work History
Sales Advisor
U.S. Waterproofing
10.2019 - Current
- Diagnosed, Educated, and overcame objections to sell products and services to satisfied customers
- Created customized solutions for clients'' unique needs, resulting in enhanced customer loyalty.
- Set and achieved company defined sales goals.
Senior Copywriter
Epsilon/Leo Burnett/Geometry Global/DraftFCB
03.2011 - 07.2019
- Developed compelling copy for multi-channel advertising campaigns, enhancing brand recognition and customer engagement.
- Collaborated with account, strategy, and designers to create cohesive messaging across all platforms.
- Mentored junior copywriters, providing guidance on best practices and creative processes.
Media Buyer
Eicoff
10.2006 - 03.2011
- Developed and executed targeted media buying strategies across multiple platforms.
- Analyzed market trends to optimize advertising spend and maximize ROI.
- Collaborated with creative teams to align campaign messaging with audience insights.
- Negotiated contracts with vendors to secure competitive rates and placements.
Education
Associate of Arts - Advertising
Indiana University, Bloomington
Bloomington, IN05-2003
Skills
- Sales experience
- Building rapport
- Objection handling
- Upselling strategies
- Industry expertise
- Relationship building
Timeline
Sales Advisor
U.S. Waterproofing
10.2019 - Current
Senior Copywriter
Epsilon/Leo Burnett/Geometry Global/DraftFCB
03.2011 - 07.2019
Media Buyer
Eicoff
10.2006 - 03.2011
Associate of Arts - Advertising
Indiana University, Bloomington
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