Summary
Overview
Work History
Education
Skills
Certifications And Skills
Timeline
Generic

Matthew Duelfer

San Diego

Summary

Results driven and passionate problem solver who values the fast paces environment of helping companies navigate the evolving strategies of marketing, technology, and customer experience through data and innovation. Specialized in building and optimizing marketing tech stacks, driving digital transformation, and aligning tools with strategic goals to maximize ROI.

Overview

6
6
years of professional experience

Work History

Project Implementation Team Lead

Capgemini/Sogeti
San Diego
08.2022 - Current
  • Responsible for leading the Aprimo implementation and support delivery teams, while concurrently conducting comprehensive analysis of solutions to to improve toon adoption.
  • Built and led cross-functional teams, fostering collaboration and alignment among business executives, stakeholders, and development teams from various departments to achieve project objectives.
  • Led the successful integration project between Salesforce and Aprimo applications using Mulesoft, resulting in the removal of manual daily data validation reporting.
  • Led the adoption and utilization of Power BI using REST APIs to provide essential campaign planning, post use segmentation, and target strategy data to production team channels.
  • Successfully managed relationships with client executives through proactive communication, managing expectations, and delivering solutions that exceed requirements.

Senior Consultant

EMMsphere
Winston Salem
06.2021 - 08.2022
  • Responsible for designing implementation change requests for initiatives, configuration changes, and new workflow implementations.
  • Lead requirement meetings to determine and present application possibilities for client marketing operation needs.
  • Created dashboards for system data analysis and campaign tracking materials.
  • Managed configuration, testing (UAT), and deployment documentation from requirements and initial design builds.

Consultant

EMMsphere
Winston Salem
06.2020 - 06.2021
  • Created internal standardized solution playbooks for configuration and support projects.
  • Trained internal and external users on system click streams and best practices for managing marketing campaigns within Aprimo (MO).
  • Documented and conducted validation tests for client workflow change requests.
  • Managed meta-data for over 50,000 digital assets as a Digital Asset Management Librarian.

Associate Consultant

EMMsphere
Winston Salem
08.2019 - 06.2020
  • Lead L1 support team weekly status calls and maintained QBRs with detailed reports and analytics for issue type tracking and trends.
  • Responsible for issue intake, documentation, and solutioning for 5 Fortune 500 companies across several industries e.g. Pharmaceutical, Financial Services, Oil/Energy.
  • Managed over 3000 issues as a first point of contact for end users.

Education

Bachelors of Science - Business Administration, Management

The University of North Carolina at Greensboro
Greensboro, NC
05.2019

Skills

  • Software: Microsoft Office, Aprimo, Workfront, Salesforce, JIRA, ServiceNow, Power BI
  • Programming: SQL, Python, JavaScript
  • Certifications: Aprimo (PM, DAM, P&S), Workfront (Core), Azure (AZ-900), Power BI (PL-300), SAFe (PSM I & PSPO I)

Certifications And Skills

Microsoft Office, Aprimo, Salesforce, JIRA, ServiceNow, Power BI, SQL, JSON, Python, HTML, CSS, JavaScript, SAFe (PSM I & PSPO I), Aprimo (Productivity Management, Advanced Workflow & Productivity Management, Digital Asset Management, Plan & Spend), Workfront (Developer Core, Developer Fusion, AEM Enhanced Connector)

Timeline

Project Implementation Team Lead

Capgemini/Sogeti
08.2022 - Current

Senior Consultant

EMMsphere
06.2021 - 08.2022

Consultant

EMMsphere
06.2020 - 06.2021

Associate Consultant

EMMsphere
08.2019 - 06.2020

Bachelors of Science - Business Administration, Management

The University of North Carolina at Greensboro

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