Matthew Hart
Marlton,NJ
Summary
Hard-working Associate Media Planner with 2 years of Communications experience. Expertise in digital media planning, with strengths in brand presentation and partner communication. Known for eagerness to learn from other perspectives.
Overview
3
3
years of professional experience
Work History
Associate Media Planner
CMI Media Group
Cherry Hill, NJ
09.2022 - Current
- Managed $3 million digital and print pharmaceutical media campaigns for 4 clients (oncology), targeting doctors and patients
- Leveraged industry knowledge to build multi-channel media campaigns, driving millions of impressions and engagements for clients
- Demonstrated excellent presentation skills while walking clients through media recommendations for 2023 and 2024
- Maintained strong relationships with creative agencies and advertising partners (WebMD, Haymarket, New England Journal of Medicine, etc.)
- Acted as liaison between clients and internal teams (Social, Programmatic, Search, Data Analytics) to ensure successful campaigns
- Trained and mentored new team members in CMI internal processes, including planning and execution systems
Social Media and Communications Volunteer
P.E.A.R.L. Institute of New York
New York, NY
08.2022 - 11.2022
- Maintained Social Media presence across Instagram, Facebook & LinkedIn.
Social Media Coordinator (Intern)
The Power of the Patient Project
Cherry Hill, NJ
04.2021 - 09.2021
- Maintained social media presence on Facebook, LinkedIn, and Instagram, posting 2-3 interview videos per week
- Gained familiarity with video editing (Shotcut)
- Graphic Design (Adobe Suite)
Education
Bachelor of Arts in Communication - Specialization in Advertising/Public Relations -
Loyola University Maryland
05.2022
Skills
- Media Planning and Execution Tools
- Strong Presentation Skills and Verbal Communication
- Client Relations and Services
- Supplier Negotiation
- Microsoft 365 Proficiency (Excel, PowerPoint, Office)
- Adobe Creative Suite
- Mentoring
Activities And Awards
- Loyola University Maryland Presidential Scholarship
- Founder the Loyola University Maryland Spikeball Club
Timeline
Associate Media Planner
CMI Media Group
09.2022 - Current
Social Media and Communications Volunteer
P.E.A.R.L. Institute of New York
08.2022 - 11.2022
Social Media Coordinator (Intern)
The Power of the Patient Project
04.2021 - 09.2021
Bachelor of Arts in Communication - Specialization in Advertising/Public Relations -
Loyola University Maryland
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