Matthew H. Hartman
Bentonville,AR
Overview
32
32
years of professional experience
Work History
Retail Execution Manager
Kraft Heinz
Bentonville, AR
05.2021 - Current
- Liaison between the Walmart Team and the Anderson Broker
- Build monthly priorities with Walmart CVPs, Directors, CSLs, and Marketing, supporting +$6.0B in sales
- Consistent communication and working with the Broker to improve performance
Head of Retail Execution
Kraft Heinz
Bentonville, AR
09.2017 - 05.2021
- Managed 10 Customer Retail Managers across the country that support the Walmart Team
- Responsible for managing the entire Kraft Heinz portfolio ~ greater than $6 billion annually
- Led the team to double digit sales growth in each of the last 2 years
Customer Business Lead – Oscar Mayer
Kraft Heinz
Bentonville, AR
07.2015 - 09.2017
- Managed the Oscar Mayer Cold Cuts and Hot Dog businesses for the Walmart Team
- Annual Gross Revenue sales of +$600mm
- Responsible for new item execution, feature promotions and shelving initiatives
Customer Business Lead – Beverage
Kraft Heinz
Bentonville, AR
08.2013 - 07.2015
- Managed the Ready to Drink and Powdered Soft Drinks businesses for the Walmart Team
- Annual Gross Revenue sales of +$950mm
- Responsible for new item execution, feature promotions and shelving initiatives
Customer Business Lead
Kraft Foods
Rochester, NY
01.2011 - 08.2013
- Team Sales Lead for the Price Chopper and Wegmans Sales Teams
- Annual Gross Revenue Sales of nearly $140mm
- Managed 6 Customer Category Managers across the 2 sales teams
Business Development Manager
Kraft Foods
Addison, IL
04.2009 - 12.2010
- Responsible for all facets of Catalyst Sell-to-Customer systems initiative, from development of education materials and business planning skills to implementation and ongoing support within the Midwest Region
- Ensured the coordination and implantation of Catalyst Sell-to-Customer training to all Midwest field clients
- Trained content in areas including business planning, customer management skills, file maintenance and ongoing training and development based on the individual needs
Category Sales Planner
Kraft Foods
Madison, WI
10.2007 - 08.2009
- Work directly with the Lunchables Brand Team developing new and inventive go-to-market strategies
- Responsible for managing over $60 million of Lunchables trade
- Direct liaison between the field OM Field Planners and the Lunchables Brand Team
Retail Sales Manager
Kraft Foods
Cincinnati, OH
01.2007 - 10.2007
- Managed 15 Sales Reps and 2 Sr Service Reps for the third largest sales team in the Cincinnati Retail Area
- Lead the way as one of the first three teams to pilot Wall-to-Wall for the Cincinnati Retail Area
- Delivered strong results versus the Biscuit Objective while transitioning to W2W
Customer Category Manager V
Kraft Foods
Cincinnati, OH
05.2005 - 12.2006
- Direct liaison between the field Category Managers and the Oscar Mayer Division
- Responsible for assigning incremental Oscar Mayer trade funds to the fourteen Kroger Market Areas
- Modify selling stories for new and old line items that are created by the Division to be used by the Kroger Market Areas
- Utilize analytical tools such as Nielsen, Sharp, KBIS and Customer Planner to build selling stories for promotions and/or new item launches
Customer Category Manager III
Kraft Foods
Cincinnati, OH
08.2003 - 05.2005
- Main responsibility of working with the Cincinnati KMA to ensure all programs and pricing directives were being followed for Meat items
- Controlled over $3 million dollars annually of marketing money to generate volume for the Oscar Mayer and Louis Rich businesses
- Sold programming, products and events to two different Category Buyers at the KMA
Customer Category Manager II
Kraft Foods
Cincinnati, OH
12.2002 - 08.2003
- Main responsibility of working with the Cincinnati KMA to ensure all programs and pricing directives are being followed for Dry Grocery items
- Worked directly with National Account Managers for each of the eight different Grocery Categories
- Called on three different Category Buyers at the KMA working specifically on their respective categories
Sales Representative
Kraft Foods
Traverse City, MI
04.1999 - 12.2002
- Direct responsibility of selling ad programming to three separate headquarters accounts in the area
- Held accountable for effectively managing the time and work responsibilities of merchandisers
- Completed monthly reports for review by current supervisor
Factory Representative
Pacesetter Corporation
Traverse City, MI
10.1997 - 04.1999
- Actively conducted demonstrations of home improvement products to home owners
- Provided and evaluated energy audits to help assess home owner needs
- Made recommendations to home owners regarding their needs for specific home improvement products
- Completed loan applications for prospective clients
- Performed follow-up visits with previous home improvement clients
Horticulture Extension Agent
American Peace Corps
Nepal
02.1995 - 04.1997
- Acted as an extensionist by providing local farmers with new technical farming techniques on citrus and vegetable crops
- Conducted research on proper pruning techniques and compiled that information into a manual for use by other volunteers as well as farmers
- Applied for and successfully obtained $500 to purchase 65 pruning saws and 37 pruning shears for distribution to more than 60 farmers
- Planned and facilitated an organic farming techniques training for more than 30 women
- Organized a 5-day training for eight Peace Corps Volunteers and two Nepali Counterparts at an organic farm
Soil Testing Lab Intern
Kansas State University
08.1994 - 01.1995
- Responsible for preparing both soil and plant bio-mass to be tested
- Conducted tests on the pH levels of soils
- Assisted other lab employees with various soil tests
Crop Consultant Intern
Crop Quest
Garden City, KS
05.1994 - 08.1994
- Conducted weekly evaluation of corn, wheat, alfalfa and soybean crops
- Responsible for writing field reports and delivering them to farmers
- Gathered soil samples that were sent to a soil testing laboratory at the request of farmers
Undergraduate Research Assistant
Kansas State University
11.1993 - 05.1994
- Actively assisted a Doctorate student with his study on the advantages of the micro nutrient zinc in corn crops
- Prepared bio-mass of corn stalks that were to be tested
- Conducted pH tests on the soil used in the study
- Responsible for adding test results into the computer for further analysis
Timeline
Retail Execution Manager
Kraft Heinz
05.2021 - Current
Head of Retail Execution
Kraft Heinz
09.2017 - 05.2021
Customer Business Lead – Oscar Mayer
Kraft Heinz
07.2015 - 09.2017
Customer Business Lead – Beverage
Kraft Heinz
08.2013 - 07.2015
Customer Business Lead
Kraft Foods
01.2011 - 08.2013
Business Development Manager
Kraft Foods
04.2009 - 12.2010
Category Sales Planner
Kraft Foods
10.2007 - 08.2009
Retail Sales Manager
Kraft Foods
01.2007 - 10.2007
Customer Category Manager V
Kraft Foods
05.2005 - 12.2006
Customer Category Manager III
Kraft Foods
08.2003 - 05.2005
Customer Category Manager II
Kraft Foods
12.2002 - 08.2003
Sales Representative
Kraft Foods
04.1999 - 12.2002
Factory Representative
Pacesetter Corporation
10.1997 - 04.1999
Horticulture Extension Agent
American Peace Corps
02.1995 - 04.1997
Soil Testing Lab Intern
Kansas State University
08.1994 - 01.1995
Crop Consultant Intern
Crop Quest
05.1994 - 08.1994
Undergraduate Research Assistant
Kansas State University
11.1993 - 05.1994