Matthew Higgs
Battle Creek
Summary
Dynamic sales and marketing expert with a strong track record in expanding sales territories and launching successful product lines. Skilled in anticipating market trends and fostering client relationships to drive revenue growth. Proven ability to enhance company profits through strategic planning and execution.
Overview
32
32
years of professional experience
Work History
Southwest Michigan Market Manager
NOVO NORDISK INC.
01.2026 - Current
- Led team engaging weight management clinics, primary care, pediatrics, health systems, and endocrinology to expand market reach
- Analyzed market trends to inform business decisions and marketing tactics.
- Established relationships with key clients and industry partners for collaboration opportunities.
- Area Lead for Midwest Connect – Field and Home Office Liaison
- Achieved #15 rank in Area and #4 in Region for 2026, showcasing competitive performance
- 2025 Ranked #12 in the Area and #3 in the Region COE Rank #13 Nationally
Obesity Market Manager WI and MI
NOVO NORDISK INC.
01.2024 - 12.2025
- Managed team engaging weight management clinics, primary care, and endocrinology to enhance collaboration and service delivery.
- Collaborated with state organizations, key opinion leaders, health systems, and payers to strengthen partnerships and drive program initiatives.
- Developed and implemented marketing plans that boosted brand awareness, increased market share, and fostered customer loyalty.
- Achieved ranking of #3 in the Area and #3 in the Region for 2024.
- Achieved a ranking of #7 in the Area and #4 in the Region for 2023.
- Led initiatives for the Region On Deck Team to develop future organizational leaders.
District Business Manager
NOVO NORDISK INC.
01.2021 - 12.2023
- Developed and coached field sales representatives to improve sales techniques and customer engagement
- Led team supporting primary care and endocrinology to enhance service delivery
- Demonstrated communication style aligning with organizational employee performance expectations
- 2021 Ranked #7 in the Area and #1 in the Region
- 2022 Ranked #7 in the Area and #4 in the Region
HR - Commercial Learning and Development
NOVO NORDISK INC.
04.2019 - 12.2020
- Built a strong foundation as a trusted business partner
- Facilitated training sessions for three Apis Academies, boosting participant performance.
- Coached and enhanced field sales representatives’ skills
- Collaborated with cross-functional teams to align efforts and achieve shared goals.
- Shared accountability of outcomes within the area and region
- Provided support and guidance to colleagues to maintain a collaborative work environment.
Executive Obesity Care Specialist
NOVO NORDISK INC.
01.2015 - 03.2019
- Exceeded sales goals by analyzing market trends and developing targeted sales strategies for chronic weight management at Novo Nordisk.
- Promoted Novo Nordisk Chronic Weight Management product to primary care physicians and specialty clinics, enhancing awareness of treatment options for patients.
- Maximized sales and positioned Novo Nordisk as the leading company in Chronic Weight Management.
- 2015 End the year in the Top 5% of Obesity Division (#3 in Nation).
- 2016 Finished in the Top 5% of Obesity Division (#5 in Nation).
- Circle of Excellence Winner (Top 8% in Nation) in 2013, 2015, 2016, 2018 and 2019
- Vision Award Winner in 2015 for Leadership.
- Recognized for exceptional performance with Area Award in 2014.
- Mentored district team members and contributed to Think Tank and Digital iVA initiatives, fostering collaboration and innovation within the team.
Executive Diabetes Care Specialist
NOVO NORDISK INC.
03.2007 - 12.2014
- Launched new product, achieving highest number of writers in district.
- Increased market share with lead product from 5.6% to 21% in 4 years.
- Achieved recognition as a top performer in the nation in 2014.
- Recognized as a top performer in the nation, finishing in the top 5% in 2013.
- Facilitated district meetings focused on selling to total office and managed care strategies.
- Created and led district workshops addressing challenges with difficult providers.
- Served on Regional Advisory Board and Great Lakes Regional ACE Team to improve territory analysis and sales within the Region.
National Accounts Manager
THE MACOMB GROUP
08.2002 - 03.2007
- Meet and exceed annual sales goals through extensive product knowledge, satisfaction-oriented customer service, and excellent problem-solving skills.
- Generated sales of over 6.5 million dollars annually, an increase of 30% over previous territory sales.
- Assisted in increasing company revenue from 60 million to 100 million in gross sales per year.
- Managed forty-eight accounts by establishing and nurturing strong business relationships, enhancing client retention.
- Cultivated contractor relationships, driving new business opportunities and elevating customer satisfaction levels.
- Utilized innovative cold-call marketing strategies to acquire new clients.
- Established customer awareness of existing pipe and supply product lines and implemented training programs on new products.
- Led a team of 6 to expand national blanket accounts with major clients like Ford Motor Company, Visteon Corporation, Detroit Edison, and Consumers Energy, strengthening strategic partnerships.
Inside Sales and In-transit Management
W.W. GRAINGER
06.1994 - 08.2002
- Served as primary account representative for James River, Georgia Pacific, Western Michigan University, and Rock Tenn Corporation, fostering strong client relationships.
- Created tailored sales quotes aligning with customer requirements to enhance satisfaction.
- Promoted and sold a wide range of industrial products for a well-established industrial supplier.
- Designed and implemented product displays in warehouse showroom, driving engagement with promotional items.
- Managed all incoming products from vendors and distribution warehouses and all outbound orders.
Education
Bachelor of Business Administration - Double Major in Marketing and Management
DAVENPORT UNIVERSITY
Grand Rapids, MI01.2004
Skills
- Market analysis
- Brand development
- Sales strategies
- Data-driven decision making
- Relationship building
- Cross-functional collaboration
- Account management
Timeline
Southwest Michigan Market Manager
NOVO NORDISK INC.
01.2026 - Current
Obesity Market Manager WI and MI
NOVO NORDISK INC.
01.2024 - 12.2025
District Business Manager
NOVO NORDISK INC.
01.2021 - 12.2023
HR - Commercial Learning and Development
NOVO NORDISK INC.
04.2019 - 12.2020
Executive Obesity Care Specialist
NOVO NORDISK INC.
01.2015 - 03.2019
Executive Diabetes Care Specialist
NOVO NORDISK INC.
03.2007 - 12.2014
National Accounts Manager
THE MACOMB GROUP
08.2002 - 03.2007
Inside Sales and In-transit Management
W.W. GRAINGER
06.1994 - 08.2002
Bachelor of Business Administration - Double Major in Marketing and Management
DAVENPORT UNIVERSITY