Ryan Perry
Summary
Dynamic professional with a proven history of building teams, driving sales growth, and expanding business portfolios primarily in the beef industry. Developed key partnerships with top multi-state producers, often becoming a vital member of their management teams. Extensive background in facility management and personnel leadership, complemented by in-depth knowledge of manufacturing processes. Exceptional relationship-building and problem-solving skills complemented by innovative approaches to tackling complex challenges and delivering positive outcomes.
Overview
27
27
years of professional experience
Work History
Suther Southwest
Suther Feeds
Roswell, NM
10.2019 - Current
- Developed a completely new business division for Suther Feeds in regions where the company had little to no presence.
- Established warehousing, transportation, logistics team, and equipment to anchor this new division in New Mexico.
- Recruited talent including a PhD Nutritionist with 50 years of experience, a business manager with 30 years of experience, and two salesmen with books of business totaling over $4 million annually in sales and combined experience over 70 years.
- Develop new sales talent, mentoring them in the craft I have honed over the last 26 years.
- Expanding Suther Feeds territory to include: Arizona, Colorado, New Mexico, Oklahoma, and Texas, along with key accounts doing business in California, Georgia, and Florida.
- Cultivate and maintain long-term strategic partnerships with regional dealers and distributors optimizing product flow and enhancing supply chain efficiency.
- Partner with a leading animal health distributor to expand ranch and feedlot consulting services across TX, growing the business by over 1000% and increasing total head covered by over 40,000.
- Instrumental in developing and expanding Suther's proprietary nutraceutical portfolio, pioneering an industry-first combination of tannins, probiotics and essential oils to effectively combat morbidity in vulnerable livestock.
- Identify opportunities and implement effective solutions to challenges beyond the traditional nutrition scope, providing broader value to ranch and feedlot clients.
- Provide custom formulation based upon: budget, marketing strategy, and environmental antagonists, building year-round programs focusing on ROI.
- Retained 90% of the customer base from previous company while forging numerous new strategic relationships, driving both stability and continued growth.
Owner
Red Hot Poker Farms
Roswell, NM
03.2007 - Current
- Establish a thriving irrigated cattle operation specializing in high-quality, grass-fed beef.
- Generate strong customer demand by developing and executing integrated digital and in-person marketing strategies.
- Founded and scaled a facility from no infrastructure to a fully operational, profitable enterprise, increasing its appraised value by more than 200% through targeted capital improvements and productivity enhancements.
Key Account Specialist
AC Nutrition
Roswell, NM
11.2014 - 10.2019
- Earned the company's top sales award and top growth multiple times (including setting a company record in 2018).
- Expanded YOY profit by $414,000 2014-2019, resulting in a 65% increase.
- Delivered $25/ton higher returns than company-wide consultant average.
- Grew diverse customer base across regional, economic, and multiple market segments.
- Trusted by customers to help make key business decisions on their operations including: budgeting, purchasing, compliance and marketing.
- Identified and implemented solutions for challenges beyond nutrition scope.
- Built optimum feeding programs for each client using data collected from forage and water samples.
- Expanded scope of consultation and sales beyond cattle to include numerous equine customers.
Location Manager
AC Nutrition
Roswell, NM
05.2007 - 11.2014
- Oversaw plant management, hiring, budgeting, compliance, ingredient contracting, deliveries, trucking fleet operations, feed mill maintenance, safety training, retail operations, marketing, dealer network management, customer service, and sales.
- Managed a retail storefront
- Increased total sales more than $4,000,000.
- Increased retail store business by 25%, enhancing overall revenue.
- Doubled tonnage sold from 10,000 tons annually to over 20,000 tons annually.
- Streamlined production workforce, reducing labor costs by 50% while maintaining output.
- Hired, trained, led and retained key employees within the company.
Environmental Scientist and Specialist
New Mexico Environment Department
Roswell, NM
03.2005 - 05.2007
- Managed ground water discharge permits on numerous dairies, industrial, and waste-water treatment facilities.
- Responsibilites included: permit writing, ground water sampling, crop analysis, reviewing and writing nutrient utilization plans, presentations, community outreach and enforcement of the State's regulations.
Water Quality Inspector
City Of Irving
Irving, Texas
09.2003 - 03.2005
- Enforced all Federal, State, and local laws pertaining to the Clean Water Act.
- Oversaw City of Irving's HAZMAT program, ensuring compliance with safety regulations.
- Supervised three full-time and three seasonal employees.
- Conducted educational programs on environmental issues, promoting community awareness and engagement.
Farm and Environmental Manager
XIT Feeders
Dalhart, TX
12.1999 - 04.2003
- One of six managers on an 80,000 head commercial feed yard.
- Developed and managed $500,000 annual budget, hired and led a crew of 10 full-time employees, ensured EPA compliance, maintained records, ran 500-acre irrigated farm, coordinated silage harvest, and managed relations with neighboring farmers.
- Constructed and managed the first effluent water treatment plant in the cattle feeding industry.
- Oversaw daily operations of maintenance department, ensuring timely repairs and upkeep of facilities to support operational efficiency.
- Acquired comprehensive experience across commercial cattle feeding, including marketing, risk management, purchasing, nutrition, animal health, and milling.
Education
Bachelor of Science - Agriculture Extension And Education
New Mexico State University
Las Cruces, NM01-1999
Skills
- Sales
- Business development and planning
- Market analysis
- Customer relationship management
- Territory management
- Strategic relationship connector
- Conflict resolution
- Dynamic presenter
- Operations
- Supervision and leadership
- Budgeting
- Problem solving
- Analytical and critical thinking
- Manufacturing
- Maintenance and repair
- Animal nutrition
- Cattle operation management
- Technical Writing
Accomplishments
- Two Time Salesman of the Year
- Two Time Highest Sales Award
- Two Time Growth Award
- Four Time Nutrition All Star Sales Award
- Standard Nutrition $200,000+ commission Rolex Award
- Standard Nutrition $150,000+ commission Ring Award
- Standard Nutrition $100,000+ commission Ring Award
Industry And Community Involvement
- Christ's Church Leadership Team
- Christ's Church Vehicle Maintenance Ministry Chair
- NMSU ACES College Sam Steel Executive Advisory Board
- Founding Member of NMSU Sam Steel Board of Directors
- Roswell Museum Foundation Board
- Leadership Roswell Alumni Board
- NM Cattle Growers Board - Allied Industries Committee Chairman
- 4-H Shooting Sports instructor/leader
- Alpha Gamma Rho Alumni Board President
Leadership Sales Training
- New Mexico Ag Leadership, Class 7
- Leadership Roswell Class 22
- Insights Discovery Training
- Gallup Clifton Strengths Finder Training
- Organization, Analysis and Design Training
- Integrity Selling Intensive
- Hedging 101
- Human Resource Management
- Avoiding Derailment
- Conflict Management
- Teamwork and Collaboration
- Covey 7 Habits of a Successful Leader
- Dealing With Unacceptable Employee Behavior
- The Leader in All of Us
Timeline
Suther Southwest
Suther Feeds
10.2019 - Current
Key Account Specialist
AC Nutrition
11.2014 - 10.2019
Location Manager
AC Nutrition
05.2007 - 11.2014
Owner
Red Hot Poker Farms
03.2007 - Current
Environmental Scientist and Specialist
New Mexico Environment Department
03.2005 - 05.2007
Water Quality Inspector
City Of Irving
09.2003 - 03.2005
Farm and Environmental Manager
XIT Feeders
12.1999 - 04.2003
Bachelor of Science - Agriculture Extension And Education
New Mexico State University