JOEL MORACE
Fort Worth,TX
Summary
Sales professional with 20+ years of experience exceeding volume and profit targets. Dynamic, respected and proven leader with a demonstrated track record of encouraging business/client relationships, building teams and developing client acquisition and retention initiatives. Solid leader and communicator with ability to gain traction for strategic direction, securing cooperation of teams and aligning daily business activities into long-term business objectives. Improved sales by having through knowledge of the product, a passion for creating and sustaining client relationships, relating tough business/financial issues to simple relatable issues, and assisting clients in managing up and getting buy-in. Encouraged collaboration with other operating groups to resolve issues, increase sales and drive customer retention.
Overview
17
17
years of professional experience
Work History
Southwest Sales and Support
TYR Sports
08.2020 - Current
- Have increased sponsorship teams from under 20 in territory to over 70 Teams
- Have increased total swimmer count from under 1,000 in territory to over 4,000
- Have exceed goal each year in position
- Currently 6% over goal for YTD
- Proficient in Sales Force CRM with TYR
- Have had less than 5 teams leave TYR since coming on board
- Currently handle teams direct
- From prospecting team to negotiating, signing then handling all sales, VIK needs, decorating process and delivery of order.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
Category Manager Swimming
BSN SPORTS
10.2016 - 08.2020
- Increased total sales by 215% from 6.5 Million to over 14 million per year in 3 years in position
- Personally sold over 1 million a year in sales to accounts
- Developed marketing tools like 5 questions with coach’s interview and Vendor product release zoom presentations that carried over to other sports with BSN
- Worked with forecasters, buyers and swim brands on what sku’s to stock in house at BSN
- Was responsible for all swim training for over 1k outside sales reps in the company
- Developed training modules, sales sheets and suit training videos with help of major partners
- Developed Rewards Program for USA Swimming teams that was implemented into other sport specific sales
- Hired and Trained Multiple Olympic Medal winner Jessica Hardy who was promoted into my manager role upon my exit
- Proficient in Tech suit fitting of all 3 major swim brands.
- Identified and reported key performance indicators to define successful category management.
- Researched, prepared for and led supplier negotiation process for managed category.
Director Customer Service
Fifth Manhattan Merchant Services
11.2015 - 09.2016
- Manager over 3 customer service reps that handled in bound calls and emails
- Increased retention by over 15%
- Developed program that gave road map from end of sale thru the first year on all new account.
Director of Business Development
SignaPay
09.2013 - 11.2015
- Generated over 1 Million dollars in revenue for 2014
- Closed over 30% of leads, 100% higher than industry average
- Won sales person of the year for 2014
- Closed, on average, over 20 accounts per month
- Assisted small business merchants to evaluate credit card processing needs
- Evaluated merchants goals and objectives to determine best processing channel
- Created Partnerships with Developers to use our company as merchant processer in their apps.
SENIOR NATIONAL ACCOUNT MANAGER
Encore Payment Systems
03.2011 - 08.2013
- Averaged over 18 new accounts per month
- Attained a 25% closing ratio when industry average is less than 15%
- Averaged over $1200 a month margin on new accounts
- Achieved 98% customer retention rate on new accounts opened
- Multiple sales person of the month awards.
BUSINESS BANKING SPECIALIST
Wells Fargo Bank
06.2010 - 02.2011
- Achieved 200% of goal for business solutions, profit and loan volumes for branch
- Led district in loan volume production
- Referred over $2 million dollars in new mortgage loans
- Worked closely with partners from Relationship Management, Payroll and Merchant Services to increase company’s market share.
SERVICE MANAGER II
Wells Fargo Bank
09.2009 - 06.2010
- Managed team of 9 Tellers
- Increased sales per full time employee from 1.46 to over 3.25 products per teller per day
- Increased “perfect 5” customer scores from below 70% to over 90%
- Managed operations for branch that led to scores of over 95% on annual compliance reviews.
STORE MANAGER
Wells Fargo Financial
11.2006 - 09.2009
- Promoted 3 times from entry level sales to management in span of only 16 months
- Managed branch with over $35 million in receivables
- All business generated via phone calls to Wells Fargo Customers
- Managed team of 5 employees
- Trained staff of customer service, operations and administration in addition to meeting sales requirements
- Led store and district to the top ranking in the company for ancillary insurance products in 2007
- Increased insurance numbers by over 300% in district after taking over captainship.
Education
Associates of Business Adminastration - Business Management
BLINN COLLEGE
Bryan, TX05.2004
Skills
- Territory Management
- Account Management
- Credit History Analysis
- Sales Targeting
- Brand Marketing
- Customer Trend Analysis
- Cold Calling
- Contract Management
- Sales Reporting
- Strategic Planning
- Account Acquisition
- New Business Development
- Analytical Problem Solver
- Social Media Savvy
- Sales Presentations
- B to B Sales
Timeline
Southwest Sales and Support
TYR Sports
08.2020 - Current
Category Manager Swimming
BSN SPORTS
10.2016 - 08.2020
Director Customer Service
Fifth Manhattan Merchant Services
11.2015 - 09.2016
Director of Business Development
SignaPay
09.2013 - 11.2015
SENIOR NATIONAL ACCOUNT MANAGER
Encore Payment Systems
03.2011 - 08.2013
BUSINESS BANKING SPECIALIST
Wells Fargo Bank
06.2010 - 02.2011
SERVICE MANAGER II
Wells Fargo Bank
09.2009 - 06.2010
STORE MANAGER
Wells Fargo Financial
11.2006 - 09.2009
Associates of Business Adminastration - Business Management
BLINN COLLEGE
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