Matthew Johnson
Dana Point,CA
Summary
Product Management and Marketing expert with a strong foundation in customer insights and market intelligence. Experienced in cross-functional collaboration and product lifecycle management, effectively translating complex technology into strategic value propositions and enhanced market positioning.
Overview
6
6
years of professional experience
Work History
Product Manager II
Applied Medical Resources Corp.
Rancho Santa Margarita, USA
08.2023 - Current
- Leads go-to-market strategy and product marketing execution for new device launches, developing customer segmentation, value propositions, competitive analyses, sales enablement materials, and aligns launch communications with internal teams and senior stakeholders.
- Oversaw product life cycles for laparoscopic and cardiovascular surgical devices in highly regulated medical device company, conducting research on customer needs, managing product launches, providing post-market support, and coordinating field operations.
- Conducts customer research through user testing, surgeon interviews, field observations, and international industry trade shows to identify unmet needs and influence product enhancements, messaging strategy, and business priorities.
- Monitored product performance through key metrics and forecasting, leveraging insights to refine marketing strategies and identify new market growth opportunities.
- Developed marketing campaigns in partnership with legal, engineering, sales, clinical education, and global operations teams to ensure consistent product branding and positioning across multiple channels, enhancing market presence.
- Manages creation of product education and training for Learning Management Systems, and coordinates training sessions with field team leadership.
Technical Trainer
Invitae, Inc.
San Francisco, USA
04.2022 - 07.2023
- Managed education of multiple trainees, providing tailored learning environments to meet individual needs; ensured staff maintained assay competence semi-annually and annually, achieving 100% on-time competency submission rate.
- Supervised and facilitated training of new and senior production laboratory team members; technical education and cross-training enhanced productivity, turnaround time adherence, and stability of the laboratory environment.
- Monitored key performance indicators for NGS, Sanger Sequencing, and RNAseq; utilized data to implement targeted strategies addressing laboratory performance gaps and bottlenecks, improving laboratory efficiency.
- Coordinated with R&D on new platform and product implementation. Products include new automated system methods to reduce turnaround time and rework rate of samples and new platforms that made more efficient use of reagents and consumables to reduce cost per sample by 33%.
- Documented and escalated adverse incidents and conducted root cause analysis. Subsequently developed corrective action plans and successfully reduced the number of monthly incidents and consequent rework by 80%.
Laboratory Technician
Thermo Fisher Scientific
Santa Clara, USA
03.2020 - 10.2020
Education
Bachelor of Science - Molecular, Cell, and Developmental Biology
University of California Santa Cruz
Santa Cruz, CA01-2019
Skills
- Go-to-Market Strategy
- Product Marketing & Positioning
- Market Research
- Customer Segmentation
- Sales Enablement & Collateral Development
- KPI Tracking & Market Analysis
- Cross-Functional Collaboration
- Project Management
Timeline
Product Manager II
Applied Medical Resources Corp.
08.2023 - Current
Technical Trainer
Invitae, Inc.
04.2022 - 07.2023
Laboratory Technician
Thermo Fisher Scientific
03.2020 - 10.2020
Bachelor of Science - Molecular, Cell, and Developmental Biology
University of California Santa Cruz