Summary
Overview
Work History
Education
Skills
Timeline
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Matthew Lazaro

GTM Senior Strategy Manager
Tampa,FL

Summary


Impactful Senior Strategy Manager with proven track record in sales and operations E2E leadership with strong project management, executive communications and cross-collaboration influencing skills working internally with PBNA and externally. Passionate about creating enriching work environment, developing people and creating opportunities for top performers.

Overview

14
14
years of professional experience
4
4
years of post-secondary education

Work History

GTM Sr. Strategy Manager- Chilled

PepsiCo
12.2022 - Current

• Supporting PBNA Field teams on Chilled operations with forecasting, product sourcing, and infrastructure needs

• Developing and executing chilled critical paths around TPO process, ITL monitoring, new product launches, and Distributor to DSD flips

• Cross-functional collaborating with Savvy team incorporate chilled visibility for merchandisers as a subtype

• Created and conducted S&D Tableau training for entire Chilled BU to build capabilities across the team

• Lead training and logistics for TBG IT Cutover for PBNA Warehouse locations to receive in Chilled product in new ways

• Providing leadership from PBNA on cross-functional calls with TBG to sustain process improvements since TBG divesture

Go To Market Senior Strategy Manager

PepsiCo
08.2022 - 12.2022

• Owner of GTM Transformation Project Charters
• Supported GTM design iterations in coordination with Transformation GTM leadership
• Informed job designs and processes across selling, ordering, delivery, and merchandising to inform test cases and ultimately integrate into the full transformation
• Developed and execute project critical paths
• Lead the establishment of transition plans for accelerated deployments before full-scale transformation
• Established requirements and SOPs
• Cross-functional collaborating across functions to conduct tests
• Supported financial models and other related analytical outputs to support project valuations
• Executed analytical monitoring of process improvements for sustainment; initiate immediate corrective actions as needed.

Senior Routing Intelligence Manager

PepsiCo HQ
01.2019 - 07.2022
  • Lead and motivated South Division Routing Intelligence Organization of 35 high level managers and associates with the team providing routing, logistics, and analytical support to our Go to Market field partners
  • Owned the development of team, by consistently identifying and providing feedback
  • Coached and trained Division Managers and Field Route Engineers in a remote environment
  • Provided strategic support to South Division field organization in the development, implementation and sustainment of a variety of Customer Service and GTM initiatives
  • Broad cross-functional interactions with internal stakeholders with HQ and Division leadership, HR, IT and Finance Teams
  • Presented out to senior leadership on yearly AOP/Route Capacity to assist on building out productivity targets
  • Spearheaded Organization Health committee to help drive culture and inclusion within the organization as well as support improvement of employee survey results year over year

Sales Operations Manager

PepsiCo HQ
11.2016 - 01.2019
  • Delivered the AOP targets annually with accountability for delivery of projects of national scope, and various projects of regional scope in the Southeast and South Regions of the country pertaining to Sales, Delivery, Initiatives, DSD conversions/rollouts, and Warehousing.
  • Provided influence leadership to management and front-line employees of varying job responsibilities including logistics, distribution, and customer service.
  • Set Sales and Distribution priorities by using functional knowledge and business information.
  • Provided leadership and knowledge on DSD/Delivery strategy conversion support.
  • Broadened cross-functional interaction with internal stakeholders to include Region leadership, HQ GTM Peer Groups, KA Teams, HR, HQ and Finance Teams.
  • Ensured productivity, initiatives, and audit readiness for Satellite Warehouses in the Southeast and South Regions.
  • Assisted Satellite warehouses on productivity rollouts such as 3D Slotting, Voice Pick, DPS, and WMS.
  • Developed analytics for warehouse rationalization and GTM strategies.

SC Engineer Associate Manager

PepsiCo HQ
04.2015 - 11.2016
  • Executed project management to HQ Routing Standards of Retail, Merchandising, GeoBox, Mega City, and Warehouse Rationalization.
  • Collaborated with Field, Region, and HQ partners on routing projects as well as a HQ resource for modeling and analytics.
  • Delivered individual sustainment results on routing solutions.
  • Provided influence leadership with past experiences to management and front-line employees with varying job responsibilities including logistics, distribution, and customer service.
  • Trained new route engineers on HQ process and standards.
  • Directed Route Class Reconciliation Process within the routing team.
  • Conducted time studies at the location level to obtain more accurate levels of allotted time for routing projects.

Sales District Leader

PepsiCo- NAB
09.2013 - 04.2015
  • Managed, motivated and inspired 7 Frontline sales reps as well as 2 SF Relief Reps, 3 Reset Reps.
  • Provided leadership to a territory that sold 1.1 MM cases annually leading to 13MM in Net Revenue.
  • Consistently acquired IBS stores in our Hispanic Market.
  • Assisted in leading and reporting out for the Tampa location when USM is on vacation.

Merchandising Supervisor

PepsiCo- NAB
01.2011 - 08.2013
  • Leveraged technology skills to grow capability in other managers and frontline.
  • Won Creative Walgreens/Dollar General Display incentives for Super Bowl, Memorial Day, and July 4th.
  • Directed Two Successful Pepsi Executive trade tours( Selling in 5 Tropicana and 4 Dew Coolers in this process).
  • Responsible for invoicing donated product and employee sales for Tampa location, Lead SERE in AMAS, and Service to Grow.
  • Trained other locations in CFL on AMAS and reporting of metric.
  • Trained all merchandisers on P.E.P.S.I.
  • And P.R.E.M.I.E.R.
  • Increased employee morale by creating incentives.
  • Recognized for executing Papa John’s conversion flawlessly.
  • Rolled out and directed GeoBox to location as interim Delivery manager.
  • Dispatched deliveries and followed DOT/Safety Processes Daily.
  • Covered all managers departments while on leave.

Education

Bachelor of Arts - Marketing

Saint Leo University
Saint Leo, Florida
01.2005 - 05.2009

Skills

Strategic planning

Team Leadership

Data Analytics

Project Management

Sales presentations

Coaching and mentoring

Planning

Communication

Accomplished manager

Territory Management

Timeline

GTM Sr. Strategy Manager- Chilled

PepsiCo
12.2022 - Current

Go To Market Senior Strategy Manager

PepsiCo
08.2022 - 12.2022

Senior Routing Intelligence Manager

PepsiCo HQ
01.2019 - 07.2022

Sales Operations Manager

PepsiCo HQ
11.2016 - 01.2019

SC Engineer Associate Manager

PepsiCo HQ
04.2015 - 11.2016

Sales District Leader

PepsiCo- NAB
09.2013 - 04.2015

Merchandising Supervisor

PepsiCo- NAB
01.2011 - 08.2013

Bachelor of Arts - Marketing

Saint Leo University
01.2005 - 05.2009
Matthew LazaroGTM Senior Strategy Manager