Matthew Potter

• Created organization's mission and vision statements for use by employees. Developed company's policies and procedures.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Identified business development challenges and customer concerns for proactive resolution. Created proprietary Risk Management process for solar sales and project operations.
• Devised and presented business plans and forecasts to board of directors.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Built cloud-based, solar business operations ecosystem. Developed operational framework over 4 years / 2,200 solar projects / 12,000 hours of software development.
• Formed and developed senior leadership team through rigorous recruiting, coaching, and team building practices.
• Cultivated company-wide culture of innovation and collaboration. Used personality psychology-based systems to identify individual strengths/weaknesses, and optimize roles.

• Scaled business from ground up to over $10 million in sales annually for two consecutive years.
• Built and led sales team of over 80 solar consultants.
• Developed operations team that consisted of 15 employees, including four supervisors.
• Conducted market research to identify successful industry practices in sales, marketing, and operational processes.
• Developed effective marketing systems utilizing numerous channels including digital, phone/SMS, flyers, affiliates/partnerships, live events, and referrals.
• Created organization's mission and vision statements for use by employees. Developed company policies and procedures.
• Implemented and developed multiple sales teams in three different states. Created structure for sales leadership.
• Developed operational framework to drive and maintain substantial business growth at scale.

• Sales closer of residential PV solar systems.
• Consistently performed in top 10% of consultants in Inside Sales department (over 100 reps) in closing rate, referral rate, realization rate, and sales volume.

• Responsible for three teams of about 25 consultants which generated $5 million in average monthly sales revenue.
• Responsibilities included sales system implementation, leadership management, sales reporting optimization, call monitoring and reviews, live and one on one coaching, mentorship, and training.

Sales closer of residential PV systems.

• Consistently performed in top 15% of solar consultants in sales volume, closing rate, referral rate, and realization rate.
• President's Club ($500k in sales minimum in Quarter) in every Quarter except first with company.
• Sold over $600k in best month.
• Prepared analyses of customer's current and projected electrical usage, demonstrating financial return on investment via new system introduction.
• Gave smooth and successful presentations over phone without advantage of in-person contact with prospect.
• Maintained currency on changing industry conditions and product advancements through training workshops and conferences.

• Responsible for creating and implementing sales department, including establishing sales processes and account management system.
• Increased product awareness and grew customer footprint in international market.
• Increased sales revenue by 28% over previous year.
• Provide outstanding customer experience while managing all existing (100+) accounts and three employees.

• Cultivated buyer relationships in designated commercial territory while servicing 200+ clients.
• Established recruiting system by creating strategic partnerships with talent managers and coaches.

• Managed Reality TV Talent Department, its clients, and its buyers. Client list contained over 60 Celebrities, Experts, Hosts, and other talent categories.
• Worked integrally with Reality TV Packaging Department to develop creative and intellectual properties for existing clients.
• Forged many new relationships with established production companies and converted high percentage of them into business partnerships.
• Sourced reality television series titled "Growing Up Twisted" which was picked up by A&E and lasted one season.

• Responsible for managing day to day operations of Agency.
• Managed support staff (six assistants) and trained them on efficient execution of established procedures.
• Created and maintained buyer files and tracked progress of key projects.
• Provide impeccable customer service to ohigh-profile clientele.

• Assisted partners in scheduling, research, and administrative tasks.
• Answered incoming phone calls from clients, transfer calls, or relay messages to appropriate personnel.
• Worked closely with owners to provide effective assistance for specific aspects of business operations.
• Greeted guests with friendliness and professionalism.