Matthew Salih
New York,NY
Summary
Digital marketing professional with 7+ years of experience across artist marketing, digital campaigns, and entertainment. Skilled in music release promotion, paid media, audience development, and marketing analytics, with a track record of contributing to measurable campaign results. Combines hands-on marketing experience with a background in record labels, music distribution, artist promotion, and executive support.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Topaz Distribution
New York, NY
11.2025 - Current
- Manage digital marketing across TikTok, Instagram, and the company website, growing combined social audiences from zero to approximately 2,000 followers.
- Produce daily entertainment news and promotional content, with individual posts exceeding 100,000 views.
- Manage paid advertising campaigns across Meta Ads, TikTok Ads, and Google Ads to expand reach and support promotional objectives.
- Oversee website content, SEO, and analytics to improve search visibility and audience engagement.
Executive Assistant - President
Second Estate Records/Warner Music Group
New York, NY
02.2023 - 09.2025
- Developed a digital marketing campaign for 2Rare's album Truth or Rare, using audience insights, market segmentation, social media, and Google Ads to support the album's release.
- Contributed to campaign results that included a 20% increase in album streams, 25% growth in social media followers, a 35% improvement in advertising click-through rate, and a 20% increase in merchandise sales.
- Built a database of 100+ press contacts, playlist curators, and influencers to support promotional outreach.
- Created artist biographies, press releases, newsletters, and social media content for artist promotion and music releases.
- Tracked campaign performance using Meta Business Suite, TikTok Analytics, and Google Analytics.
- Coordinated executive meetings, prepared briefing materials, and managed communications with artists, managers, media, and industry executives.
Marketing Coordinator
Duck Down Music Inc
New York, NY
05.2019 - 11.2024
- Led digital campaigns across social media, Google, and YouTube for music projects, including the Gold-certified album HerStory in the Making and Young M.A.'s Platinum-certified single 'Big.'
- Developed digital marketing strategy for Druski, contributing to 15% growth in YouTube subscribers and a 30% increase in TikTok engagement.
- Managed social media across Instagram, TikTok, YouTube, X, and Facebook, increasing Instagram followers by 40% in six months.
- Optimized digital advertising through A/B testing, reducing cost per acquisition by an average of 25%.
- Directed YouTube strategy across SEO, thumbnails, and publishing schedules, increasing watch time by 35%.
- Used Mailchimp and HubSpot for audience segmentation and targeted marketing communications.
Assistant Tour Manager
M.A Music
New York, NY
03.2020 - 04.2020
- Served as Assistant Tour Manager for Young M.A, coordinating tour logistics, scheduling, travel, and venue communications.
- Led on-site merchandise sales and supported tour promotions, budgets, lodging, and press activities.
Education
Bachelor of Science (B.S.) - Marketing
SUNY College at Old Westbury
Skills
- AI & Generative AI: ChatGPT, AI-assisted content creation, AI image and video generation, content ideation, marketing research, and campaign planning
- Advertising & Analytics: Meta Ads, TikTok Ads, Google Ads, Google Analytics, Meta Business Suite, TikTok Analytics
- Marketing & CRM: Mailchimp, HubSpot, audience segmentation, email marketing, and campaign reporting
- Digital Marketing: Artist marketing, release campaigns, social media strategy, content development, SEO, website management, paid media optimization, and audience growth
- Creative & Promotional: Promotional graphics, entertainment news content, artist biographies, press releases, newsletters, and campaign materials
Timeline
Marketing Manager
Topaz Distribution
11.2025 - Current
Executive Assistant - President
Second Estate Records/Warner Music Group
02.2023 - 09.2025
Assistant Tour Manager
M.A Music
03.2020 - 04.2020
Marketing Coordinator
Duck Down Music Inc
05.2019 - 11.2024
Bachelor of Science (B.S.) - Marketing
SUNY College at Old Westbury