Matthew Salinas
Rocklin,CA
Summary
Experienced professional prepared to drive measurable results and cultivate cross-functional relationships. Extensive background in managing comprehensive development programs and GTM strategies. Dynamic brand development leader, excelling in strategic partnerships while prioritizing team collaboration and evolving project demands.
Overview
12
12
years of professional experience
Work History
National Brand Development Director, Peroni Nastro Azzurro
TEAM Enterprises Experiential Agency
01.2022 - Current
- Lead brand development national program and cross-functional relationships across 17 markets
- Achieved national target goals through strategic planning and execution
- Lead all team recruiting, onboarding, stewardship, mentorship
- Ensured timely deliverables to agency and client
- Remote
Manager, Diageo Hospitality Program
Enthuse Marketing Group
Southern California
11.2020 - 12.2021
- Managed largest and top-performing market for client in U.S., optimizing results
- Planned, tracked, implemented portfolio’s commercial and performance strategy
- Built client relation to enhance alignment on market execution and strategies
- Led agency key initiatives on insights, opportunities, and programs
- Ideated training module and KPIs for launch of new role within the program
National Brand Development Manager, Peroni Nastro Azzurro
TEAM Enterprises Experiential Agency
10.2018 - 09.2020
- Acquired key strategic partnerships to enhance brand presence
- Maintained national partnerships while identifying new opportunities
- Managed national brand development program, fostering strong client/agency relationships
- Executed national go-to market strategy
- Remote
Brand Development Manager
Brand Development Manager, Western U.S., Peroni Nastro Azzurro
01.2017 - 10.2018
- Promoted to National Brand Development team to lead Western U.S.
- Led development of key strategic partnership initiative to enhance brand presence
- Created onboarding materials and sales & marketing tactics to support brand development team
Senior Import Brand Developer
Senior Import Brand Developer, Peroni Nastro Azzurro
01.2016 - 01.2017
- Promoted to Senior Brand Developer
- Managed key markets in Los Angeles and expansion of SoCal market; trained new hires
- Led national go-to market strategy for hotel/private club market, driving brand penetration
- Collaborated with National Brand Development Manager on presentations and pitch decks to support brand initiatives
Import Brand Developer
Import Brand Developer, Peroni Nastro Azzurro
07.2014 - 01.2016
- Managed Los Angeles market and carried out go-to market strategy
- Led initiatives to drive sales, secure new distribution, develop programming, and enhance brand awareness
- Presented best practices and business updates to clients and key stakeholders, ensuring alignment and informed decision-making
- Exceeded quarter over quarter KPIs
Education
B.A. - Psychology
University of Cincinnati
Cincinnati, Ohio01.2000
Skills
- Strategic partnerships
- Brand development
- Market strategies and execution
- Client relations
- Project management
- Performance tracking
Timeline
National Brand Development Director, Peroni Nastro Azzurro
TEAM Enterprises Experiential Agency
01.2022 - Current
Manager, Diageo Hospitality Program
Enthuse Marketing Group
11.2020 - 12.2021
National Brand Development Manager, Peroni Nastro Azzurro
TEAM Enterprises Experiential Agency
10.2018 - 09.2020
Brand Development Manager
Brand Development Manager, Western U.S., Peroni Nastro Azzurro
01.2017 - 10.2018
Senior Import Brand Developer
Senior Import Brand Developer, Peroni Nastro Azzurro
01.2016 - 01.2017
Import Brand Developer
Import Brand Developer, Peroni Nastro Azzurro
07.2014 - 01.2016
B.A. - Psychology
University of Cincinnati