MATTHEW S. SHACHTMAN
Plantation
Summary
Results-driven Account Management and Client Services professional with 15 years of experience in pharmaceutical advertising, healthcare marketing, and enterprise software implementation. Expertise in Veeva Vault, HCP/DTC marketing, and FDA promotional review enhances understanding of the pharmaceutical commercialization process. Proven track record of cultivating client relationships, steering cross-functional initiatives, and managing complex projects in regulated environments.
Overview
13
13
years of professional experience
Work History
Director, Key Account Sales & Partnerships
Ultimate Corporate Advertising
Plantation
04.2025 - 06.2026
- Developed strategic advertising partnerships across USA TODAY specialty publications, NFL Wire digital media, and professional sports publications while securing repeat business with organizations including Dell, Novo Nordisk, Merck, DoorDash, SCAD, and Jarritos.
- Managed client lifecycle from business development and contract negotiation to campaign execution and executive relationship management, ensuring high client satisfaction and retention.
- Generated $230K+ in advertising revenue during first eight months while earning Top Salesperson honors three times and finishing 3rd overall in annual office sales (2025).
- Trained new sales professionals on policies and sales techniques, enhancing team performance and consistency.
- USA TODAY Advertising Partner
Retirement Planning Specialist
Knight Strategic Wealth
Plantation
10.2023 - 03.2025
- Advised clients on retirement income planning, Social Security, pensions, and tax-efficient wealth preservation strategies to enhance financial security.
- Generated $2.4M+ in Fixed Indexed Annuity sales through consultative retirement planning.
- Built trusted relationships with executive clients, ensuring compliance with Florida 2-14 Life, Variable & Annuity License requirements.
Senior Account Executive - HCP / DTC
Avalere Health
Remote
11.2022 - 10.2023
- Managed integrated HCP and DTC pharmaceutical campaigns from project intake to MLR review, production, and deployment, ensuring alignment with client objectives and compliance standards.
- Supported accelerated FILSPARI (sparsentan) commercial launch through FDA Subpart H approval pathway, collaborating with creative, medical, regulatory, production, and client teams to meet launch timelines.
- Led interagency digital initiatives across websites, email campaigns, banners, and video, managing SOWs, budgets, and resource planning to deliver cohesive marketing strategies.
- Ensured FDA/OPDP-compliant promotional materials while maintaining client brand strategy.
- Formerly Fishawack Health
Senior Account Executive - HCP
AREA 23 (IPG Health)
Remote
05.2022 - 11.2022
- Supported promotional initiatives and launch activities for Humira, Calquence, and Aubagio, ensuring regulatory compliance and readiness for FDA 2253 submissions to facilitate successful product launches.
- Managed integrated HCP pharmaceutical campaigns from project kickoff through MLR review, production, and FDA/OPDP-compliant deployment.
- Developed project briefs, managed timelines and budgets, coordinated Statements of Work (SOWs), and collaborated with creative, editorial, medical, scientific, and production teams to ensure project alignment and timely delivery.
Account Manager & Head of E-Commerce Development
IMPULSE! Enterprises
Deerfield Beach
06.2021 - 05.2022
- Led e-commerce optimization initiatives that increased recurring online revenue and enhanced long-term client relationships.
- Managed multi-state hospitality territory, generating over $630K annual revenue through consultative account management and strategic business development.
- Increased Country Club business revenue 37% after signing 33 new accounts, becoming the company's primary account lead for the national Country Club segment.
Business Account Manager & Operations Specialist
Apple
Norwalk
10.2017 - 06.2021
- Supported Apple Business initiatives while managing client consultation, operations, logistics, inventory management, and sales support.
- Managed key client relationships to ensure satisfaction and retention.
- Developed comprehensive account strategies to drive business growth.
- Consulted with small and enterprise businesses on technology solutions, enhancing operational efficiency and driving business growth.
- Collaborated with cross-functional teams to address customer needs effectively.
Market Account Manager
Veeva Systems, Inc.
Princeton
12.2013 - 10.2017
- Served as primary liaison between pharmaceutical clients and software development teams, translating business requirements into customized platform enhancements for FDA/OPDP-compliant promotional review.
- Partnered with marketing, medical, legal, regulatory, and IT stakeholders to redesign promotional review workflows, enhancing marketing operations and streamlining MLR processes.
- Led enterprise implementations of Veeva Vault for pharmaceutical and life sciences organizations, serving as the primary client consultant from requirements gathering through implementation, user adoption, and post-launch support.
- Managed multiple enterprise implementations simultaneously, developing project plans, testing scripts, and communication strategies while fostering long-term client partnerships.
- Designed and delivered onsite implementation training for Marketing, Medical, Legal, and Regulatory teams-including physicians, attorneys, and senior business leaders-and remained onsite through enterprise go-live to ensure successful adoption and long-term client success.
Education
Bachelor of Business Administration (B.B.A.) - Marketing
Western Connecticut State University
Danbury, CTSkills
- Strategic Partnerships
- Sales Strategy
- Key Account Management
- Account Management
- HCP & DTC Marketing
- Omnichannel Campaigns
- Marketing Operations
- FDA / OPDP Compliance
- MLR Review
- Veeva Vault
- Project Management
- Budget & SOW Management
- Cross-functional collaboration
- Salesforce
- Microsoft Dynamics CRM
- Microsoft Project
- Microsoft Office Suite
- SharePoint
- Microsoft Teams
- Adobe Acrobat
- Stakeholder Engagement
Key Qualifications
- Veeva Vault Expertise
- Pharmaceutical Advertising
- HCP & DTC Marketing
- MLR Review
- FDA / OPDP Compliance
- Marketing Operations
- Client Services
- Account Management
- Business Development
- Integrated Campaigns
- Cross-functional Leadership
- Project Management
- Budget & SOW Management
Timeline
Director, Key Account Sales & Partnerships
Ultimate Corporate Advertising
04.2025 - 06.2026
Retirement Planning Specialist
Knight Strategic Wealth
10.2023 - 03.2025
Senior Account Executive - HCP / DTC
Avalere Health
11.2022 - 10.2023
Senior Account Executive - HCP
AREA 23 (IPG Health)
05.2022 - 11.2022
Account Manager & Head of E-Commerce Development
IMPULSE! Enterprises
06.2021 - 05.2022
Business Account Manager & Operations Specialist
Apple
10.2017 - 06.2021
Market Account Manager
Veeva Systems, Inc.
12.2013 - 10.2017
Bachelor of Business Administration (B.B.A.) - Marketing
Western Connecticut State University