Matthew Trigger
Rocklin,CA
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 18 year career. I possess extensive expertise in strategic management, impactful leadership, fostering effective teamwork, meticulous organizational skills, a demonstrated ability to surpass goals, and a comprehensive understanding of successful market navigation.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Director of Sales
Republic National Distribution Company (RNDC)
07.2021 - Current
- Oversee all California General Market On and Off-Premise business activities with our top 7 Spirits Suppliers.
- Directly manage a team of 5 Area Managers and 38 Sales Specialists, totaling 43 direct reports.
- Coordinate and lead monthly, quarterly, and annual business reviews with our California leadership team and Supplier leadership teams.
- Manage and allocate $1mm+ in annual budgets provided by key suppliers to drive business growth and develop tailored marketing programs for effective execution.
- Establish and monitoring of monthly sales quotas and Key Performance Indicators (KPIs) for the entire California team, ensuring alignment with company objectives and targets
Area Manager
Republic National Distribution Company (RNDC)
06.2016 - 07.2021
- Lead all General Market On and Off-Premise business activities for Brown-Forman across Northern California, spanning from Bakersfield to the Oregon border.
- Directly manage a team of 9 General Market On/Off Premise Managers, ensuring effective coordination and execution of business strategies.
- Collaborate closely with Brown-Forman to develop and implement key programs, marketing plans, pricing strategies, incentives, and sales quotas to drive success and market dominance.
- Partner with supplier to devise annual plans that align with business goals, marketing strategies, and brand innovation initiatives.
- Secure funding and resources from suppliers to support program execution and ensure optimal performance in the market.
- Conduct monthly sales and business reviews with both Young's Market and Brown-Forman Senior Leadership, providing insights and updates on market performance and strategy implementation.
National Account Executive
Youngs Market Company
11.2012 - 06.2016
- Oversee the performance of the entire Young's Market Company (YMCO) network across 10 states, ensuring alignment with company objectives and targets.
- Plan and execute sales meetings nationwide with key buyers from prominent establishments such as Darden, Ruth's Chris, Applebee's, Red Robin, Benihana, Landry's, and others.
- Actively participate and represent YMCO at National Account Conferences, providing comprehensive recaps and valuable feedback to Senior and Executive Leadership.
- Monitor sales tracking and ensure compliance in both Regional Chains and National Chains within the YMCO network, optimizing sales performance.
- Collaborate with key suppliers to develop and implement customized programs tailored to the specific needs and preferences of each account's clientele.
- Foster effective communication and interaction with all Broad-Market Sales and Management within YMCO, facilitating seamless coordination and alignment across all levels of the organization
Division Manager
Youngs Market Company
11.2010 - 11.2012
- Oversee the largest geographical territory in Northern California, spanning from Oroville to the Oregon Border (North-South), and Willows to Quincy (East-West).
- Manage both On and Off-Premise accounts within the designated territory, ensuring comprehensive coverage and strategic engagement.
- Directly manage a team of 8 Sales Representatives and 1 Key Account Manager (KAM), providing leadership, guidance, and support to achieve sales objectives.
- Plan and conduct sales meetings to align team strategies, share best practices, and review performance metrics.
- Develop and deliver compelling sales presentations to effectively communicate product offerings, value propositions, and partnership opportunities to customers.
- Handle supplier reviews for the territory, facilitating constructive discussions and driving collaboration to optimize business outcomes
Sales Representative
Southern Wine & Spirits
10.2007 - 11.2010
- Handled all traditional salesperson duties.
On/Off Premise Manager
White Rock Distilleries
01.2006 - 10.2007
- Developed, managed, and successfully sold key brands within the portfolio, driving growth and profitability.
- Conducted regular team meetings with Southern Wine & Spirits (SWS) sales teams and management to align strategies, share insights, and review performance.
- Led portfolio reviews with SWS management, providing in-depth analysis and recommendations to optimize brand positioning and market penetration.
- Engaged with the entire SWS sales force in the Central Valley through successful ride-alongs and work-withs, fostering collaboration, providing support, and ensuring effective execution of sales initiatives.
Education
Communication Major, Option in Media Arts -
California State University, Chico
Chico, CA01.2006
Skills
- Customer Relationship Management
- Team Collaboration
- Time Management
- Negotiation
- Presentations/Public Speaking
- Sales Targeting
- Territory Management
- Adaptability
- Follow Up
- Communication
Certification
WSET L2 Wine
CSS
ABC Bartending Certification
Timeline
Director of Sales
Republic National Distribution Company (RNDC)
07.2021 - Current
Area Manager
Republic National Distribution Company (RNDC)
06.2016 - 07.2021
National Account Executive
Youngs Market Company
11.2012 - 06.2016
Division Manager
Youngs Market Company
11.2010 - 11.2012
Sales Representative
Southern Wine & Spirits
10.2007 - 11.2010
On/Off Premise Manager
White Rock Distilleries
01.2006 - 10.2007
Communication Major, Option in Media Arts -
California State University, Chico
WSET L2 Wine
CSS
ABC Bartending Certification
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