Matthew Russell Snyder

Co-founder and partner of boutique marketing and communications agency focused on luxury lifestyle, digitally native and disruptive DTC consumer brands. Highlights include :

• Prose - Agency of record for launch of tech-driven personalized haircare brand, increasing consumer, business and influencer profile through strategic earned media and co-branding marketing programs leading up to successful Series B funding of $18M.
• Aman Hotels - AOR for launch of global luxury hotel property's skincare/spa collection into Neiman Marcus via strategic influencer and earned media campaign.
• Atolla - AOR for launch of MIT founder driven personalized DTC skincare brand, driving consumer and business awareness leading up to its sale to AI company Function of Beauty.
• Phenology - AOR for launch of first-to-category DTC menopause-relief brand backed by global ingredients company DSM-Firmenich. Established brand awareness via multi-pronged marketing and PR campaign including impactful influencer and sponsored content partnerships, event activations, co-branded partnerships and multiple national earned media impressions.

Founder and CEO of boutique consumer PR agency specializing in home design, home furnishings, personal care and luxury lifestyle brands including John Robshaw Textiles, Carrier & Company Interior Design, Santa Maria Novella, David Weeks lighting, Ochre Home Furnishings, Serge Lutens Beauté, D.S. & Durga and many others. Highlights include:

• Hermès - Agency of record for the launch of the Hermès Parfumerie at NYC's Brookfield Place; AOR for the launch of their first home fragrance collection and introduction of Master Perfumer Christine Nagel.
• Byredo - AOR for launch of pioneering niche fragrance line created by founder Ben Gorham through its sale to Manzanita Capital Ltd.
• Malin + Goetz - AOR for 10 years, launching the brand from its inception through its initial investment by Manzanita Capital Ltd, including the launch of their Chelsea flagship store and other locations including their second Manhattan apothecary on the Upper West Side, Carnegie Hill/Madison Avenue, Los Angeles's Hancock Park, Downtown LA, and Santa Monica shops and strategic co-branding initiatives with Tumi luggage and Delta Air Lines, among others.
• Room & Board - Agency responsibilities included identifying and securing aspirational brand partnerships for successful in-store media and consumer-facing activations, including "AD 100" designers Cullman & Kravis and Carrier & Company.