Matthew T. Schertzer
Philadelphia,Pennsylvania
Summary
Passionate to create effective marketing strategies and maximize company sales by connecting talent with brands to tell authentic stories through content. Consistently delivers timely and effective marketing programs to promote awareness of products/services and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.
Overview
5
5
years of professional experience
Work History
Account Executive: Sales & Partnerships
Athlete-Driven Worldwide
09.2021 - 08.2023
- Provide quotes for services Athlete-Driven Worldwide is to perform for clients (selling turn-key approach by offering talent sourcing, creative/ideation, production, and media distribution)
- Handle A-DW talent sourcing for campaigns through extensive talent representation relationships
- Manage creative, production, and talent budgets when providing these quotes for investment
- Facilitate/Negotiate multi-media campaigns on both national and regional levels with clients for authentic storytelling between brand and athlete through content (social, digital, and/or broadcast)
- Day to day representation of Athlete-Driven Worldwide in: sales, marketing, partnerships, and sponsorship capacity
- Directly report to Chris Lobono, co-founder
- Manage customer interaction and selection for new business sales
- Work with Athlete-Driven co-founders on a project-by-project sales basis and managing budget for said new business proposals
- Create Deck presentations to then review/pitch services needed, talent recommendations based on authentic fit, creative options, production details, and media strategy for close
- Draft and execute SOW Agreements upon close
- Manage accounts after close to ensure completion of deliverables following creative brief, ‘Run of Show’/production days, athlete commitments, and client satisfaction
- Talent Sourcing for A-DW’s campaigns
- Founded and managed A-DW’s internship program for past 5 semesters
- (Oversaw a team of 6-8 interns a semester to support the Sales & Partnerships Department)
- Social Media activity and management across various platforms.
Sports & Entertainment Marketing Coordinator
Leverage Agency
01.2021 - 08.2021
- Research new leads conduct local market research and outreach for properties and events
- Create marketing proposals with specific price-point breakdowns to send to clients
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Maintained sales database, associated sales team with sales outreach for specific properties (Perfect Game, IMPACT Wrestling, Real Madrid Jersey Sponsor, Jimmy Kimmel Live, along with other Leverage properties and events) with cold calling and emailing.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
Business Development Associate
Maxx MGMT
01.2020 - 01.2021
- Research new leads, evaluate incoming athletes for Maxx’s NFL and NBA roster
- Conduct local market research and outreach
- Prepare proposals for partner brands, develop/ generate activation concepts, and develop regional media opportunities
- Assist in building out Maxx Mgmt LLC client camps and integrate talent.
- Negotiated contracts and closed sales with new and existing clients.
- Improved bottom-line profitability by growing customer base and capitalizing on upsell opportunities.
Project Manager
Precision Sports Entertainment
05.2019 - 08.2019
- Maintained sales database, associated sales team with sales outreach for the Danbury Hat Tricks, Arizona Bridal Show, and the QuickChek Balloon Festival with cold calling and emailing
- Developed sponsorship proposals and sales materials
- Input prices from account contracts into database to keep track of earnings.
- Monitored project performance to identify areas of improvement and make adjustments.
Sponsorship Coordinator
Nebula Talent Group
09.2018 - 05.2019
- In charge of developing and implementing sponsorship sales plan for increasing revenues in a cost-effective manner for Nebula’s athlete portfolio
- Assess company’s need for grants or sponsorship needs for athletes and brands
- Manage all sponsorship activities, including sponsor prospecting, proposal customization and presentation, contract revision and servicing, and sponsor follow-up and support
- Submit marketing plans, prospect activity, and forecast reports to Neblua's Founder.
- Built relationships with customers and community to promote long term business growth
Education
Bachelor of Science - Tourism and Hospitality Management, Sport and Recreation Management
Temple University, School of Sport
Philadelphia, PA05.2020
Skills
- Leadership, Management, Work Ethic, Time Management, Communication, Public Speaking
- Campaign Management
- Mixed Media
- Advertising Solution Development
- Client Retention
- Client Contact
- Market Research
- Budgeting and Forecasting
- Brand Development
- Digital Marketing
- Evaluation of Marketing Campaigns
- Proficient in all Microsoft Applications
Timeline
Account Executive: Sales & Partnerships
Athlete-Driven Worldwide
09.2021 - 08.2023
Sports & Entertainment Marketing Coordinator
Leverage Agency
01.2021 - 08.2021
Business Development Associate
Maxx MGMT
01.2020 - 01.2021
Project Manager
Precision Sports Entertainment
05.2019 - 08.2019
Sponsorship Coordinator
Nebula Talent Group
09.2018 - 05.2019
Bachelor of Science - Tourism and Hospitality Management, Sport and Recreation Management
Temple University, School of Sport
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