Matthias Kane
Chicago
Summary
Experienced Sales Professional specializing in syndicated data and market research, with a proven track record of driving high renewal rates and revenue expansion within CPG and consumer goods organizations. Skilled at leveraging data-driven storytelling to build compelling ROI narratives and secure multi-year contract renewals. Deep expertise in consultative selling, executive-level relationship management, and upselling primary consumer research solutions. Consistent quota overachiever in complex B2B environments with strong command of contract negotiation and Salesforce CRM.
Overview
9
9
years of professional experience
Work History
SENIOR ACCOUNT MANAGER
INNOVA MARKET INSIGHTS
01.2025 - Current
- 97% revenue retention on renewals + 53% upsell growth on top of the renewal base
- Managed portfolio of top-tier North American CPG and consumer goods key accounts, nurturing executive-level relationships to secure subscription renewals and support sustained growth.
- Advised CPG clients using a consultative selling approach to maximize value from syndicated data.
- Drove commercial expansion through strategic account planning, upselling clients from core syndicated data subscriptions to higher-value primary consumer research products by leveraging data-driven ROI storytelling.
- Collaborated with internal stakeholders to develop innovation strategies that aligned with client needs.
- Monitor CPG industry trends and competitive landscape to inform data-backed strategic recommendations and proactively demonstrate subscription value ahead of renewal windows.
- Represent Innova at client meetings, trade shows, and industry events across North America.
ENTERPRISE ACCOUNT EXECUTIVE
LEAN SOLUTIONS GROUP
01.2023 - 01.2025
- Generated $750,000 in annual recurring revenue through data-driven proposal development and a consultative approach to complex B2B sales cycles
- Engaged C-suite and business leaders to uncover objectives and challenges, facilitating navigation of market and labor trends.
- Presented nearshore solutions, fostering strategic shifts and creating urgency in decision-making.
- Develop and present tailored proposals that drive automation, boost productivity, enhance customer experience, and reduce operational costs.
- Secure buy-in from key stakeholders and executives across the organization.
- Support new client implementations, ensuring seamless onboarding and establishing frameworks for sustained growth.
- Develop SOPs and define KPIs to streamline hiring and onboarding processes, offering greater visibility into employee productivity.
- Attend trade shows and industry events to expand networks, stay current with industry trends, and uncover growth opportunities.
- Conducted quarterly business reviews, providing data-driven insights to enhance client satisfaction, showcase ROI, and identify contract expansion opportunities.
ACCOUNT EXECUTIVE
SYNDIGO
01.2021 - 01.2023
- 112% to quota 2021, 110% to quota 2022, selling syndicated content and data solutions to a CPG-heavy mid-market account portfolio.
- Cultivated and nurtured relationships with 110+ mid-market accounts, enhancing client engagement and satisfaction.
- Crafted account plans using product usage data and performance analytics to create ROI narratives, facilitate renewal discussions, and pinpoint upsell opportunities aligned with client needs.
- Strengthened partnerships with key accounts including Bel Brands USA, Universal Forest Products, WD-40, Nature's Bakery, Wilsons Sporting Goods, and New Balance, driving deeper collaboration.
- Managed vendor contracts and negotiations for account management.
BUSINESS DEVELOPMENT DIRECTOR
MINTEL
01.2020 - 12.2020
- Led full-cycle new business sales of syndicated market research and consumer insights subscriptions to CPG, food & beverage, and consumer goods companies; managed prospecting, lead generation, cold outreach, and C-level executive presentations across TX, TN, OR, and WA for the Mid-Market Account Team.
- New logo acquisition of the Bill and Melinda Gates Foundation, Starbucks, Jones Soda Co. and others.
- Cultivated strong relationships with customers to enhance account satisfaction.
- Conducted contract negotiations to establish favorable pricing and terms with clients.
- Met monthly performance metrics through dedicated outreach and follow-up efforts.
- Achieved monthly activity metrics, driving sustained engagement and pipeline growth.
- Utilized Salesforce to track activity, prospect accounts, and share industry intelligence.
SALES EXECUTIVE
CH ROBINSON
01.2017 - 12.2020
- Achieved Top 5 Sales Executive ranking in flagship Chicago office and Top 15 in Great Lakes Region.
- Prospected, qualified, and closed potential customers, managing operations of portfolio generating $5 million in gross annual revenue.
- Secured new logos including Kodiak Cakes, Sweetwater Brewing, Half Acre Brewing Company, Consup North America.
- Received nomination for “Best of the Best” recognition in 2018 and 2019, highlighting exceptional performance.
Education
BACHELOR OF SCIENCE - BUSINESS ADMINISTRATION AND ACCOUNTANCY
AUBURN UNIVERSITY
Auburn, AL12-2016
Skills
- Consultative selling
- Quota overachievement
- Executive-level relationship management
- Upselling
- Contract negotiation
- B2B environments
- Market research
- Consumer research solutions
- Syndicated data
- Data-driven storytelling
- ROI narratives
- Salesforce, HubSpot and Microsoft Dynamics CRM
Websites
Leadership Experience
Young Professionals Council – Misericordia Heart of Mercy
Timeline
SENIOR ACCOUNT MANAGER
INNOVA MARKET INSIGHTS
01.2025 - Current
ENTERPRISE ACCOUNT EXECUTIVE
LEAN SOLUTIONS GROUP
01.2023 - 01.2025
ACCOUNT EXECUTIVE
SYNDIGO
01.2021 - 01.2023
BUSINESS DEVELOPMENT DIRECTOR
MINTEL
01.2020 - 12.2020
SALES EXECUTIVE
CH ROBINSON
01.2017 - 12.2020
BACHELOR OF SCIENCE - BUSINESS ADMINISTRATION AND ACCOUNTANCY
AUBURN UNIVERSITY