Maura Gonzalez

• Developed and optimized 18-24 monthly automated and promotional multi-channel CRM campaigns to drive owner and prospective buyer audiences engagements both to national dealers and online
• Applied best practices in audiences segmentation, building, personalized offers and measurements to continuously drive multi-channel performances
• Implemented test and learn plans to enable rapid experimentation and increase campaigns effectiveness
• Evaluated KPI's for measuring success against organizational goals and worked closely with the analytics team to continue improvements in measurements and customer segmentation
• Managed internal and external partners and vendors to ensure quality deliverables and project timelines

• Successfully managed multiple traditional, digital and CRM campaign projects including broadcast, OOH, print, POS, email, social media, website, direct mail and SMS simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals
• Diligently planned, designed, and scheduled creative development and execution phases for clients projects
• Met project deadlines and consistently delivered on time, on budget, and within scope
• Established effective communication among agency account teams, client marketing teams as well as partner agencies for enhanced collaboration and successful project completion.

Key Clients: Yokohama Tire Corporation; Owning Corporation; Mercury Insurance Services, LLC

• Client relationship builder, maintained client satisfaction and expectations while ensuring that projects were consistently delivered on time, on budget, and on strategy
• Agency’s expert leader in Hispanic initiatives
• Directed strategic as well as tactical development, planning, management, and execution of creative and media campaigns
• Maximized campaigns performances by developing projections plus analyzing and measuring performances against benchmarks
• Responsible for delivering over 2,000 advertising and marketing pieces as well as field marketing benchmarks and trainings
• Led a team of Account Coordinators, Account Executives, & Account Supervisors as well as Creative & Production teams

Key Clients: Anna’s Linens, Inc.; Sizzler USA, Inc.; CashCall, Inc.; Yokohama Tire Corporation

• Launched national and international consumer product lines and developed aggressive customer acquisition, retention and cross-sell strategies achieving consistent positive ROI & YOY sales growth
• Supported Senior Vice President with management of GM & Hispanic creative and media campaigns performances based on specific sales metrics and financial thresholds
• Participated in research, evaluation and approval of advertising, marketing, and product development plans
• Supervised operations of media agencies, call centers, and fulfillment companies
• Directed a team of Account Executives & Account Coordinators

Product Lines: RevoStyler; SplitEnder; Body By Jake