Maureen Onda
Washington,D.C.
Summary
With a proven track record at the American Bankers Association, I excel in team management and policy development, driving strategic operations and enhancing stakeholder relations. My leadership has been pivotal in retaining over $18M in membership dues and managing a $5M+ budget, showcasing my ability to blend analytical prowess with motivational skills.
Overview
14
14
years of professional experience
Work History
Senior Director of Strategic Operations, Congressional Relations
American Bankers Association
Washington, D.C.
11.2022 - Current
- Lead the creation of guidelines and timelines for all written products and processes managed by the Congressional Affairs team
- Support the team in adhering to deadlines, collaborating with legal and HR divisions to ensure compliance with required registrations, lobbying reports and trainings
- Serve as the primary point of contact for ABA members, state bankers associations, and ABA staff to request lobbyists to provide legislative updates at various meetings and events.
- Disseminate information internally, coordinate meetings with key stakeholders, and identify opportunities for lobbyists to add value to other teams and events.
- Manage ABA’s Legislative Liaison Advisory Committee (LLAC) by scheduling meetings, securing guest speakers, developing event agendas, and curating contact lists.
- Organize member bank events, and facilitate meetings between ABA members, members of Congress, and industry stakeholders.
- Oversee the submission of ABA documents, including letters, testimonies, and statements for the record, to Congressional committees and offices.
- Provide event support for ABA-hosted Congressional events
- Develop and implement a holistic process for EVP approval of lobbyist PAC travel
- Assist the EVP in ensuring PAC contributions align with the organization’s strategic objectives
- Manage a $5M+ budget by curating the yearly budget request, track spending, and provide quarterly reports to the EVP on status
- Oversee invoices and contracts for political consultants to ensure financial accountability and transparency
Senior Director of Member Outreach, Large Bank Group (LBG)
American Bankers Association
Washington, D.C.
11.2019 - 11.2022
- Led the LBG’s outreach efforts for larger bank members including role-, topic- and issues- specific outreach/engagement campaigns
- Developed comprehensive engagement plans for executive leadership at larger banks
- Served as membership and benefits concierge to banks >$10B in assets
- Collaborated with staff across the organization to host issue and role-specific webinars and virtual briefings highlighting ABA’s advocacy and policy efforts
- Responsible for retention of $18M+ in membership dues
- Served as staff liaison to ABA’s DE&I Task Force, ABA’s Training Task Force and ABA’s Senior Protection Task Force
- Also served as co-chair of ABA’s Policy Group Collaboration Task Force
- Developed a deep understanding of the key issues impacting the banking industry
- Managed one direct report who is responsible for executive briefings, member engagement profiles, dues billing and data management
Director of Member Outreach, Large Bank Group (LBG)
American Bankers Association
Washington, D.C.
09.2016 - 10.2019
- Developed and maintained strategies and processes to increase large bank member engagement with ABA and established outreach plans for new members and at-risk members
- Led the LBG’s communication and marketing efforts as well as managed LBG’s web presence on aba.com
- Managed ABA’s ERM/ORM Midsize Bank Peer Group, ABA’s premiere peer group for senior risk executives at midsize banks
- Created and produced ABA Staff Expert Speakers Series
- Managed one direct report that was responsible for all departmental operations
Senior Manager, Large Bank Group (LBG)
American Bankers Association
Washington, D.C.
01.2015 - 08.2016
- Involved in all aspects of large bank member relations by developing, implementing, and managing ABA’s annual renewal and retention efforts for member banks with more than $5 billion in assets
- Managed ABA’s large bank dues billing process and member retention communication campaigns
- Developed all marketing materials and managed meeting logistics for the ABA’s American Bankers Council and ABA’s General Counsels Groups
- Managed one direct report that was responsible for all departmental operations
Manager, Large Bank Group (LBG)
American Bankers Association
Washington, D.C.
08.2012 - 12.2014
- Managed the large bank committee data in ABA’s database, Aptify, as it relates to engagement profile management and ABA’s Committee Directory
- Led the development of briefings for ABA’s executive staff and member engagement profiles
- Created a process to allow for a more automated approach to produce engagement profiles and dues billing
Senior Assistant, Public Relations
American Bankers Association
Washington, D.C.
07.2011 - 09.2012
- Interacted with media and ABA members to maximize exposure and promote company mission
- Wrote and distributed press releases/ media statements
- Managed radio tours for ABA executives and ABA members
Education
Bachelor of Arts Degree - Public Communication
George Mason University
Fairfax, Virginia05.2011
Skills
- Team building
- Reporting expertise
- Policy development
- Stakeholder relations
- Team building and motivation
- Team management
- Policy implementation
Leadership Experience
- ABA’s Community Outreach Committee, Washington, D.C., Chairman/Member, 07/01/11, present, 2016 Chairman and member of ABA’s Community Outreach Committee., Active member serving as event liaison for Veterans Outreach Event.
- ABA’s Diversity & Inclusion Task Force, Washington, D.C., Member, 01/01/16, 12/31/17, Selected by CEO to identify ways ABA can foster inclusion by being a better resource to minority-owned banks and engaging a greater diversity of bankers in the business of ABA.
- Leaders At All Levels, Washington, D.C., Graduate, 01/01/14, 12/31/14, Completed all the course requirements for ABA’s leadership development program.
Timeline
Senior Director of Strategic Operations, Congressional Relations
American Bankers Association
11.2022 - Current
Senior Director of Member Outreach, Large Bank Group (LBG)
American Bankers Association
11.2019 - 11.2022
Director of Member Outreach, Large Bank Group (LBG)
American Bankers Association
09.2016 - 10.2019
Senior Manager, Large Bank Group (LBG)
American Bankers Association
01.2015 - 08.2016
Manager, Large Bank Group (LBG)
American Bankers Association
08.2012 - 12.2014
Senior Assistant, Public Relations
American Bankers Association
07.2011 - 09.2012
Bachelor of Arts Degree - Public Communication
George Mason University
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