Maureen Avery Winter
Dr Wilkinson’s Resort & Spa
Napa,CA
12
years of professional experience
Accomplished Director of Spa & Wellness with extensive experience leading luxury resort spa operations, including full business ownership from concept development through mature operations. Proven leader in opening spas from ground-up build-out, transforming traditional resort spas into successful Medi-Spa models, and driving sustainable profitability. Expertise spans P&L management, HR, marketing, operational systems, clinical integration, and executive-level collaboration with General Managers and Ownership.
Work History
Director of Spa & Wellness
6 Years 7 Months- Director of Spa & Wellness-Dr Wilkinson’s Resort & Spa-Calistoga, Ca
Spa Director
1 Year- Spa Director- Indian Springs Resort & Spa - Calistoga, Ca
Spa Operations Manager
1 Year- Spa Operations Manager-Vi La Vita Spa at Vintner’s Inn-Santa Rosa, Ca
Spa Operations Manager
1 Year- Spa Operations Manager- Indian Springs Resort & Spa- Calistoga, Ca
Spa Director/Operations Manager
2 Years- Spa Director/Operations Manager - Massage Green Spa - West Sacramento, Ca
Education
Associate of Arts - English Language
Skills
Resort Spa Leadership & Strategy
Spa Openings & Build-Outs
Medi-Spa Development & Integration
Full P&L Ownership & Budgeting
Human Resources & Payroll
Marketing & Revenue Optimization
SOP & Protocol Development
Clinical & Wellness Program Oversight
Inventory
Purchasing & Vendor Relations
Safety
Compliance & Risk Management
Executive Communication & Reporting
Accomplishments
- Successfully launched two resort spas from ground-up build-out
- Currently developing revenue-generating Medi-Spa, expanding clinical services
- Increased spa profitability by ___% through strategic restructuring
- Reduced operational costs by ___% through vendor and inventory optimization
- Improved guest satisfaction and repeat visitation metrics
Marketing & Guest Experience
- Led spa and wellness marketing strategies, promotions, and program launches aligned with resort branding.
- Collaborated with resort marketing, sales, and revenue teams to maximize visibility and capture resort guests.
- Elevated guest satisfaction through consistent service standards and innovative wellness offerings.
Operations, SOPs & Compliance
- Authored and implemented comprehensive Standard Operating Procedures (SOPs) and treatment protocols for resort spa and Medi-Spa operations.
- Established safety, sanitation, and regulatory compliance standards, including medical oversight requirements.
- Led ongoing operational audits and quality assurance programs.
Executive Communication
- Maintained consistent communication with General Managers and Ownership, providing performance updates, strategic recommendations, and operational insights.
- Led management meetings, department briefings, and cross-functional planning sessions.
LEADERSHIP STYLE
Strategic, hands-on leader known for building strong teams, creating operational clarity, and balancing luxury guest experience with financial performance.
Financial & Business Leadership
- Held full P&L responsibility, managing multi-million-dollar operating budgets, forecasting, and financial reporting.
- Drove revenue growth through pricing strategy, service mix optimization, and labor efficiency.
- Controlled expenses through strategic purchasing, vendor negotiations, and inventory management.
Human Resources & Team Development
- Directed all HR and payroll functions, including recruitment, onboarding, scheduling, performance management, and compliance.
- Built, trained, and coached high-performing spa wellness teams.
- Developed leadership pipelines and training programs to support staff retention and service excellence.
Spa Development & Expansion
- Opened one day spa and two resort spas from concept to launch, overseeing every phase including design collaboration, build-out, equipment selection, staffing models, menu development, and operational systems.
- Led pre-opening timelines, budgets, and cross-department coordination to ensure on-time, on-budget spa openings.
- Currently developing and transitioning a traditional resort spa into a fully functioning Medi-Spa, expanding service offerings to include advanced aesthetic and medical-grade treatments. Collaborating with medical professionals to integrate clinical services while maintaining a luxury resort guest experience.
Timeline
Director of Spa & Wellness
Dr Wilkinson’s Resort & Spa
01.2020 - CurrentRead More
Spa Director
Indian Springs Resort & Spa
01.2019 - 01.2020Read More
Spa Operations Manager
Vi La Vita Spa at Vintner’s Inn
01.2018 - 01.2019Read More
Spa Operations Manager
Indian Springs Resort & Spa
01.2017 - 01.2018Read More
Spa Director/Operations Manager
Massage Green Spa
01.2015 - 01.2017Read More
San Francisco State University
Associate of Arts from English Language
Read More