Max Mayer
Huntington Beach,CA
Summary
Results-driven Email Marketer with expertise in campaign management, list segmentation, and automated workflows. Proven track record of driving conversions and optimizing engagement through data analysis and A/B testing.
Overview
6
6
years of professional experience
Work History
Email Marketing Specialist
American Hartford Gold Group
Los Angeles, CA
03.2025 - Current
- Developed targeted email campaigns to enhance customer engagement and drive conversions.
- Analyzed campaign performance metrics to identify trends and optimize future strategies.
- Collaborated with design team to create visually appealing email templates that align with branding.
- Conducted A/B testing on subject lines and content for improved open rates and click-through rates.
- Conducted in-depth research and analysis to identify target demographics, as well as refine content strategies and email templates for maximum engagement
- Implemented automation tools to streamline email workflows for various CRM status and stages, reducing manual efforts and increasing efficiency.
- Nurtured new leads through the customer journey by creating engaging drip campaigns tailored to various stages of the sales funnel.
- Implemented SMS automations and voicemail drops to reach audience in channels other than email
Sr. Email Marketing Specialist
Billabong
Costa Mesa, CA
03.2024 - 03.2025
- Increased email-driven revenue by refining content strategies and implementing high-performing automated workflows
- Improved open and click-through rates through data-driven A/B testing, leading to enhanced campaign effectiveness.
- Elevated customer retention by optimizing email segmentation and tailoring messaging to engagement levels and shopping behavior.
- Created and managed email stories based off seasonal best sellers or new collections
- Enhanced SMS engagement and also ran SMS for Billabong by developing strategic messaging and automation, resulting in higher conversion rates.
- Streamlined reporting processes by creating detailed performance decks, influencing data-backed marketing decisions.
- Managed Shopify integration with Klaviyo and created campaign content and customized product grids based off what was performing and inventory
Email Marketing Specialist
American Hartford Gold Group
Los Angeles, CA
01.2024 - 03.2025
- Left for a role at Billabong in 2025 but returned after Liberated Brands who owned Billabong sold the company. See most recent job description.
Email Marketing Coordinator
Quartz Network
Hermosa Beach, CA
01.2022 - 01.2023
- Conducted in-depth research and analysis to identify target demographics, as well as refine content strategies and email templates for maximum engagement.
- Developed and implemented automated workflows for tailored email communications, enhancing personalization and customer experience.
- Integrated Salesforce with HubSpot, mapping data fields to enable dynamic, individualized email content.
- Strengthened compliance by maintaining a structured and efficient email system, ensuring adherence to industry regulations.
- Enhanced audience segmentation through HubSpot, enabling precise targeting for marketing automation campaigns.
- Created compelling content for newsletters, promotional emails, and automated drip campaigns to drive conversions.
Email Marketing Specialist
TaxRise
Irvine, CA
01.2021 - 01.2022
- Launched data-driven marketing campaigns to expand client acquisition, utilizing AutoPilot and ActiveCampaign to drive engagement and sales conversions.
- Designed dynamic email and SMS content and created automation workflows aligned with strategic objectives to enhance lead nurturing and client retention.
- Integrated Salesforce databases into email automation to streamline operations and ensure targeted communication.
- Analyzed and reported performance metrics for campaigns, while providing actionable insights to support broader marketing initiatives.
- Converted 50% of past-due and suspended clients by implementing optimized automation workflows.
- Achieved an 8% lift in average email open rates by conducting rigorous A/B testing and refining content strategies.
- Collaborated on improving the client care journey by evaluating inbound call quality and implementing process enhancements within tax debt resolution workflows.
Marketing Coordinator
United States Youth Volleyball League
Torrance, CA
06.2020 - 01.2021
- Devised and implemented strategic marketing plans and campaigns to propel engagement and participation in programs and events
- Managed scheduling logistics for 60 locations across four states, while ensuring seamless operations and adherence to timelines
- Coordinated with school districts and city recreation departments to secure permits and maintain compliance with regulations.
- Attained high client and member satisfaction through the introduction of streamlined league operations.
- Crafted compelling marketing copy that promoted programs, enhanced visibility, and boosted audience engagement.
- Managed the interviewing and hiring process of coaches for various locations and coordinated the events.
Education
Master of Arts - Sports Management
Long Beach State University
Long Beach, CA06-2020
Bachelor of Arts - Journalism, Public Relations
Long Beach State University
Long Beach, CA06-2018
Associate of Arts - Journalism
Orange Coast College
Costa Mesa, CA08-2015
High School Diploma -
Edison High School
Huntington Beach, CA06-2012
Skills
- Email scheduling, content, analytics, strategy, and campaign management
- Email Security: DMARC, DKIM, SPF, DNS records
- ESPs: HubSpot, Klaviyo, ActiveCampaign, Autopilot
- List management tools: Dedupely, ZeroBounce
- Salesforce, Shopify, Salesmsg, Twilio
- Creative Copyrighting
- List Segmentation and Targeting
- Compliance and Deliverability
- Data Analysis: Google Analytics and Excel Proficiency
- Automated Campaigns and Workflows
Timeline
Email Marketing Specialist
American Hartford Gold Group
03.2025 - Current
Sr. Email Marketing Specialist
Billabong
03.2024 - 03.2025
Email Marketing Specialist
American Hartford Gold Group
01.2024 - 03.2025
Email Marketing Coordinator
Quartz Network
01.2022 - 01.2023
Email Marketing Specialist
TaxRise
01.2021 - 01.2022
Marketing Coordinator
United States Youth Volleyball League
06.2020 - 01.2021
Master of Arts - Sports Management
Long Beach State University
Bachelor of Arts - Journalism, Public Relations
Long Beach State University
Associate of Arts - Journalism
Orange Coast College
High School Diploma -
Edison High School
Additional Work Experience
- Game Night Promotion Coordinator, 2019 to 2020 | La Clippers, Los Angeles, CA
- Scouting Intern, 2019 | Prep Baseball Report, McCook, IL
- PR Operations Intern, 2019 | PhD Hoops - Sentence with a Purpose, Los Angeles, CA
- Sports Marketing Intern, 2017 to 2019 | California State University, Long Beach, CA