Max Mayer
Huntington Beach,CA
Summary
Results-driven Email Marketer with expertise in campaign management, list segmentation, and automated workflows. Proven track record of driving conversions and optimizing engagement through data analysis and A/B testing.
Overview
6
6
years of professional experience
Work History
Email Marketing Specialist
American Hartford Gold Group
2025.03 - Current
- Developed targeted email campaigns to enhance customer engagement and drive conversions.
- Analyzed campaign performance metrics to identify trends and optimize future strategies.
- Collaborated with design team to create visually appealing email templates that align with branding.
- Conducted A/B testing on subject lines and content for improved open rates and click-through rates.
- Conducted in-depth research and analysis to identify target demographics, as well as refine content strategies and email templates for maximum engagement
- Implemented automation tools to streamline email workflows for various CRM status and stages, reducing manual efforts and increasing efficiency.
- Nurtured new leads through the customer journey by creating engaging drip campaigns tailored to various stages of the sales funnel.
- Implemented SMS automations and voicemail drops to reach audience in channels other than email
Sr. Email Marketing Specialist
Billabong
2024.03 - 2025.03
- Increased email-driven revenue by refining content strategies and implementing high-performing automated workflows
- Improved open and click-through rates through data-driven A/B testing, leading to enhanced campaign effectiveness.
- Elevated customer retention by optimizing email segmentation and tailoring messaging to engagement levels and shopping behavior.
- Created and managed email stories based off seasonal best sellers or new collections
- Enhanced SMS engagement and also ran SMS for Billabong by developing strategic messaging and automation, resulting in higher conversion rates.
- Streamlined reporting processes by creating detailed performance decks, influencing data-backed marketing decisions.
- Managed Shopify integration with Klaviyo and created campaign content and customized product grids based off what was performing and inventory
Email Marketing Specialist
American Hartford Gold Group
2024.01 - 2025.03
- Left for a role at Billabong in 2025 but returned after Liberated Brands who owned Billabong sold the company. See most recent job description.
Email Marketing Coordinator
Quartz Network
2022.01 - 2023.01
- Conducted in-depth research and analysis to identify target demographics, as well as refine content strategies and email templates for maximum engagement.
- Developed and implemented automated workflows for tailored email communications, enhancing personalization and customer experience.
- Integrated Salesforce with HubSpot, mapping data fields to enable dynamic, individualized email content.
- Strengthened compliance by maintaining a structured and efficient email system, ensuring adherence to industry regulations.
- Enhanced audience segmentation through HubSpot, enabling precise targeting for marketing automation campaigns.
- Created compelling content for newsletters, promotional emails, and automated drip campaigns to drive conversions.
Email Marketing Specialist
TaxRise
2021.01 - 2022.01
- Launched data-driven marketing campaigns to expand client acquisition, utilizing AutoPilot and ActiveCampaign to drive engagement and sales conversions.
- Designed dynamic email and SMS content and created automation workflows aligned with strategic objectives to enhance lead nurturing and client retention.
- Integrated Salesforce databases into email automation to streamline operations and ensure targeted communication.
- Analyzed and reported performance metrics for campaigns, while providing actionable insights to support broader marketing initiatives.
- Converted 50% of past-due and suspended clients by implementing optimized automation workflows.
- Achieved an 8% lift in average email open rates by conducting rigorous A/B testing and refining content strategies.
- Collaborated on improving the client care journey by evaluating inbound call quality and implementing process enhancements within tax debt resolution workflows.
Marketing Coordinator
United States Youth Volleyball League
2020.06 - 2021.01
- Devised and implemented strategic marketing plans and campaigns to propel engagement and participation in programs and events
- Managed scheduling logistics for 60 locations across four states, while ensuring seamless operations and adherence to timelines
- Coordinated with school districts and city recreation departments to secure permits and maintain compliance with regulations.
- Attained high client and member satisfaction through the introduction of streamlined league operations.
- Crafted compelling marketing copy that promoted programs, enhanced visibility, and boosted audience engagement.
- Managed the interviewing and hiring process of coaches for various locations and coordinated the events.
Education
Master of Arts - Sports Management
Long Beach State University
Long Beach, CA2020-06
Bachelor of Arts - Journalism, Public Relations
Long Beach State University
Long Beach, CA2018-06
Associate of Arts - Journalism
Orange Coast College
Costa Mesa, CA2015-08
High School Diploma -
Edison High School
Huntington Beach, CA2012-06
Skills
- Email scheduling, content, analytics, strategy, and campaign management
- Email Security: DMARC, DKIM, SPF, DNS records
- ESPs: HubSpot, Klaviyo, ActiveCampaign, Autopilot
- List management tools: Dedupely, ZeroBounce
- Salesforce, Shopify, Salesmsg, Twilio
- Creative Copyrighting
- List Segmentation and Targeting
- Compliance and Deliverability
- Data Analysis: Google Analytics and Excel Proficiency
- Automated Campaigns and Workflows
Timeline
Email Marketing Specialist
American Hartford Gold Group
2025.03 - Current
Sr. Email Marketing Specialist
Billabong
2024.03 - 2025.03
Email Marketing Specialist
American Hartford Gold Group
2024.01 - 2025.03
Email Marketing Coordinator
Quartz Network
2022.01 - 2023.01
Email Marketing Specialist
TaxRise
2021.01 - 2022.01
Marketing Coordinator
United States Youth Volleyball League
2020.06 - 2021.01
Master of Arts - Sports Management
Long Beach State University
Bachelor of Arts - Journalism, Public Relations
Long Beach State University
Associate of Arts - Journalism
Orange Coast College
High School Diploma -
Edison High School
Additional Work Experience
- Game Night Promotion Coordinator, 2019 to 2020 | La Clippers, Los Angeles, CA
- Scouting Intern, 2019 | Prep Baseball Report, McCook, IL
- PR Operations Intern, 2019 | PhD Hoops - Sentence with a Purpose, Los Angeles, CA
- Sports Marketing Intern, 2017 to 2019 | California State University, Long Beach, CA