Max Suarez
Katy,TX
Summary
Results-driven executive with over 20 years of experience in crafting and leading business and sales strategies, marketing, and operations to drive regional growth. Proven track record in managing and scaling sales across A&D, corporate wholesale, national accounts, builders, and retail segments within the construction and building materials industry. Demonstrated ability to effectively manage and mentor individuals across diverse ages, socioeconomic levels, and cultural backgrounds. Exceptional relationship builder known for cultivating strong, lasting partnerships, bringing a memorable presence, and maintaining a results-driven focus to create opportunities and accelerate vertical revenue growth.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Vice President of Sales
UMI Stone
Naples, FL
07.2025 - 02.2026
- Developed and executed strategic sales initiatives to expand market share and increase revenue growth across key territories.
- Led corporate restructuring to strengthen leadership alignment, improve accountability, and streamline decision-making processes company-wide.
- Evaluated sales performance data and KPIs to pinpoint top performers and areas needing improvement.
- Redesigned and optimized territory assignments to enhance market coverage, improve customer service levels, and increase operational efficiency.
Regional Director of Sales
Cosentino North America
Houston, TX
04.2013 - 04.2025
- Responsible for global sales in the central United States. Managed, strategized, monitored, evaluated and grew sales.
- Achieved a consistent year-over-year sales increase of 28%.
- Successfully managed the establishment of new Distribution Centers in New Orleans, St.Louis, Nashville, Kansas, and Oklahoma City.
- Extensive market knowledge spanning over 22 states across various segments, including commercial, custom and track builders, flooring, home center, kitchen and bath dealers, as well as high-end interior design.
General Manager
Cosentino North America
Miami, FL
02.2011 - 04.2013
- Directed operations and sales strategies across multiple distribution centers to enhance performance.
- Directed teams and oversaw key performance indicators to drive results and uphold quality standards.
- Strategically increased sales by over 40% in 2011 and 35% in 2012 to enhance market presence, while growing customer base by 30%.
- Cultivated and reinforced relationships with key clients across diverse segments while leading a sales team of four members.
- Formulated and implemented business strategies to penetrate Caribbean markets, securing clientele in Puerto Rico, Trinidad & Tobago, Jamaica, Cayman Islands, and Curacao.
General Manager
Cosentino North America
Chicago, IL
04.2008 - 02.2011
- Managed daily activities of sales team, focusing on operational efficiency and achievement of sales targets.
- Directed a sales team in 10 Midwest states, implementing strategies that resulted in over 30% sales growth in 2008 and 2009, with positive forecasts for 2010.
- Oversaw Sales and Operations with full P&L control, demonstrating a solid understanding of revenue generation and operational expenditures.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Account/Sales Manager
Corev Inc / Terra Building Products
Houston, TX
07.2001 - 04.2008
- Developed strategic sales plans to achieve revenue targets within Hispanic community and enhance market share.
- Cultivated and maintained long-term relationships with key clients to drive customer loyalty.
- Coordinated with internal departments such as finance, operations, and product development teams to ensure seamless transactions for clients from start to finish.
Education
Associate of Science - Business Administration And Management
Anahuac University
Mexico City06.2001
Associate of Science - Industrial Engineering
Anahuac University
Mexico City06.1997
Skills
- Deal closing
- Revenue generation
- Sales pipeline management
- Sales reporting
- Industry expertise
- Pricing strategy
- Sales team motivation
- CRM management
- Salesforce proficiency
- Territory management
Certification
- MRC International Leadership certification
- Chester L Karrass Negotiation certification
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Vice President of Sales
UMI Stone
07.2025 - 02.2026
Regional Director of Sales
Cosentino North America
04.2013 - 04.2025
General Manager
Cosentino North America
02.2011 - 04.2013
General Manager
Cosentino North America
04.2008 - 02.2011
Account/Sales Manager
Corev Inc / Terra Building Products
07.2001 - 04.2008
Associate of Science - Business Administration And Management
Anahuac University
Associate of Science - Industrial Engineering
Anahuac University