Maxine Aitkenhead
Houston
Summary
Dynamic Business Development Manager with a proven track record at Data Gumbo LLC, excelling in relationship management and contract negotiation. Successfully expanded client base, achieving over 10% savings on commercial contracts. Adept at project management and enhancing brand visibility through innovative marketing strategies and stakeholder engagement.
Overview
13
13
years of professional experience
Work History
Business Development Manager
asset55
Houston
01.2024 - 01.2025
- Introduced new asset55 software, Operate, to markets in Americas.
- Conducted software demonstrations and negotiated contracts with Texas refineries and offshore operators.
- Promoted asset55 brand through social media, email campaigns, and personal networks.
Business Development Manager
Cornerstone Valve
Houston
01.2023 - 01.2024
- Launched updated Cornerstone brand and value proposition, targeting new markets effectively.
- Negotiated agreements with national and international agents to expand partnerships.
- Enhanced marketing materials and social media presence for extreme service valve sales.
- Managed development of new website to improve online visibility.
Business Development Manager
Position Green
Houston
01.2022 - 01.2023
- Increased brand awareness for ESG regulations and reporting structures through strategic networking.
- Developed comprehensive business development strategies across five industries to boost lead generation.
Business Development Director
Data Gumbo LLC
Houston
01.2015 - 01.2022
- Marketed innovative technology through social media, webinars, email campaigns, and networking events.
- Expanded client base by leveraging lead generation skills and industry expertise, achieving significant contract savings.
- Secured two qualified leads weekly during conference seasons at Data Gumbo.
- Generated high-quality senior management leads in oil and gas, realizing over 10% savings on commercial contracts.
- Established ambassador program to enhance awareness and adoption of new technology.
Project Manager – Marketing
National Oilwell Varco (NOV)
Houston
01.2012 - 01.2014
- Spearheaded brand rejuvenation initiatives for National Oilwell Varco in competitive Chinese market.
- Executed marketing campaigns to prominently position new products at nine Chinese shipyards.
- Disseminated critical technical data and market intelligence related to offshore drilling equipment.
- Leveraged market intelligence to enhance company's competitive edge in offshore drilling sector.
- Drove product highlighting initiatives targeting OEM offshore drilling equipment.
Education
Subsurface Petroleum Data Management Certification -
Robert Gordon University
MSc - International Marketing Management
Robert Gordon University
Degree - International Business and Marketing Management
Robert Gordon University
Scotland, UKSkills
- Pipeline development
- Budgeting and forecasting
- Relationship management
- Competitive intelligence
- Product demonstrations
- Contract management
- Resource allocation
- Project management
Affiliations
RedM - End human trafficking - Volunteer
Westside Burns Night Association - President
NOMADS - celebrating 86 years of industry networking - President
Custom
- RedM - end human trafficking - Volunteer
- Westside Burns Supper - 25th Jan 2025 - President
- NOMADS - celebrating 86 years of industry networking - President
Additional Experience
2012 - 2014 Project Manager, Marketing, NOV, Houston
1999 - 2002 Contracts Manager, SLB, Aberdeen, Scotland
1993 - 1994 Accounts Assistant, Australian Broadcasting Corporation, Sydney
References
References available upon request.
Timeline
Business Development Manager
asset55
01.2024 - 01.2025
Business Development Manager
Cornerstone Valve
01.2023 - 01.2024
Business Development Manager
Position Green
01.2022 - 01.2023
Business Development Director
Data Gumbo LLC
01.2015 - 01.2022
Project Manager – Marketing
National Oilwell Varco (NOV)
01.2012 - 01.2014
Subsurface Petroleum Data Management Certification -
Robert Gordon University
MSc - International Marketing Management
Robert Gordon University
Degree - International Business and Marketing Management
Robert Gordon University
Similar Profiles
Jennifer PickardJennifer Pickard
Purchasing and Operations Coordinator at Grace InstrumentPurchasing and Operations Coordinator at Grace Instrument
Anish RaghavanAnish Raghavan
Marketing Intern at TULU ltdMarketing Intern at TULU ltd
Sebastian DiegoSebastian Diego
Tennis Coach at Westside Tennis ClubTennis Coach at Westside Tennis Club
Cierra KrauseCierra Krause
Inside Sales Support & Marketing Coordinator at Great Western ValveInside Sales Support & Marketing Coordinator at Great Western Valve
Taheri KothariTaheri Kothari
Business Development /Business Development Manager /Category Sales Manager at Fakhruddin General Trading | Dubai, UAEBusiness Development /Business Development Manager /Category Sales Manager at Fakhruddin General Trading | Dubai, UAE