Maxwell Morris
Dallas,TX
Summary
Advertising and Brand Strategy student interested in brand strategy, storytelling, and creative problem solving through coursework and projects. Curious about how brands communicate and why certain messages resonate.
Overview
5
5
years of post-secondary education
Work History
Brand Strategy
VIVAIA
- Collaborated on a brand strategy project focused on expanding VIVAIA to younger U.S. audiences
- Researched target demographics (ages 18-34) and analyzed competitors to identify positioning opportunities
- Developed social media strategy recommendations for TikTok and Instagram to increase engagement and reach
- Suggested a shift to niche influencers to improve engagement and ROI
- Contributed to the 'Summer with VIVAIA' campaign concept focused on awareness and engagement
- Women's Footwear Brand
Campaign Concept
Calvin Klein
- Created a Calvin Klein 'OWN IT.' campaign repositioning Calvin Klein around self-defined confidence and authenticity
- Proposed campaign visuals and social media extensions encouraging audiences to define their own identity through the #OwnIt concept
Glasses - Brand Campaign Concept
Meta
- Developed a Meta Glasses campaign concept centered on capturing real life moments through hands-free technology and immersive storytelling
- Created the tagline 'Meta the Moment' to emphasize living in and sharing authentic experiences
- Designed POV-style visual concepts to emphasize real, in-the-moment experiences and memory driven storytelling
Creative Projects
- Produced, wrote, and engineered a song and pushed its release across platforms, generating 2,500+ streams.
- Conceptualized Blur, a betting analytics platform focused on combining data with real game context to improve decision making.
Education
Bachelor of Science - Advertising And Brand Strategy
University of North Texas
Denton, TX 08.2021 - 10.2026
Skills
- Brand positioning and ideation
- Campaign ideation
- Social media campaign concepts
- Content creation
- Visual storytelling
- Market research
- Brand positioning
- Team collaboration
- Presentation and communication
Creative Projects
- Produced, wrote, and engineered a song and pushed its release across platforms, generating 2,500+ streams.
- Conceptualized Blur, a betting analytics platform focused on combining data with real game context to improve decision making.
Timeline
Bachelor of Science - Advertising And Brand Strategy
University of North Texas
08.2021 - 10.2026
Creative Projects
Glasses - Brand Campaign Concept
Meta
Campaign Concept
Calvin Klein
Brand Strategy
VIVAIA