Maya T. Armstead
Fort Worth,USA
Summary
International communications professional with a focus in culture, community, and storytelling. Expertise in social media strategy, client relationship management, and enhancing brand visibility. A blend of hands-on retail and hospitality experience with a solid academic background in Media Communication Cultures supports delivering high-impact customer experiences.
Overview
6
6
years of professional experience
Work History
Sales Leader
Fuerza
Fort Worth, TX, USA
03.2026 - Current
- Client Relations & Growth: Utilized structured sales systems and relationship-building strategies to drive performance, consistently exceeding financial targets.
- Campaign & Event Logistics: Supported promotional marketing campaigns, managed localized event marketing efforts, and analyzed consumer insights to optimize reach.
- Performance Tracking: Monitored basic analytical data and campaign performance metrics to report progress back to leadership.
Stylist
Banana Republic
Rochester, NY, USA
01.2025 - 07.2025
- Client Management: Provided personalized consulting aligned with premium brand standards, enhancing customer loyalty and encouraging repeat business.
- Campaign Execution: Acted as an on-the-ground brand ambassador, ensuring seamless execution of seasonal campaign rollouts and visual merchandising strategies.
Student Ambassador
Leeds Beckett University
Leeds, UK
08.2022 - 10.2024
- Public Relations & Logistics: Represented the university organization to public stakeholders, serving as a primary point of contact and managing onboarding/orientation logistics.
- Brand Integrity: Maintained a professional brand image across all public touchpoints and coordinated event operations.
Bartender and Host
Box
Leeds, UK
05.2023 - 04.2024
- Event & Project Management: Coordinated client reservations and private events in a high-volume, fast-paced environment, prioritizing client satisfaction and seamless execution.
- Operations & Communication: Managed front-of-house logistics, resolving client issues dynamically while driving additional revenue through upselling.
Logistics Clerk
AVR Optics
Rochester, NY, USA
08.2020 - 08.2021
- Account Coordination: Acted as a vital customer liaison to address business inquiries, manage documentation, and process high-value orders with strict attention to detail.
Education
Bachelor's Degree - Media Communication Cultures
Leeds Beckett University
Leeds, UK07-2024
Skills
- Campaign Management
- Social Media Strategy
- Media Planning
- Brand Storytelling
- Consumer Insights
- Client Relationship Management
- Client Communication
- Project Coordination
- Cross-functional Collaboration
- Performance Tracking
- Google Analytics
- Excel
- MS Office
- Canva
Timeline
Sales Leader
Fuerza
03.2026 - Current
Stylist
Banana Republic
01.2025 - 07.2025
Bartender and Host
Box
05.2023 - 04.2024
Student Ambassador
Leeds Beckett University
08.2022 - 10.2024
Logistics Clerk
AVR Optics
08.2020 - 08.2021
Bachelor's Degree - Media Communication Cultures
Leeds Beckett University