MELROW COMBS
Summary
Results-oriented marketing leader specializing in data-informed campaign strategies and cross-functional collaboration. Proven track record of boosting client retention by 50% and significantly exceeding sales targets, enhancing overall engagement through targeted educational content and resource development.
Overview
5
5
years of professional experience
Work History
Sales Leader
Lens On Records
01.2023 - Current
- Lead end-to-end campaign strategy that increased client retention by 50% through the creation of onboarding resources and educational content
- Coordinate with internal Sales team to execute marketing-focused client projects on time.
- Oversee creative development, content throughout the company.
- Utilized Google Analytics to track campaign performance, audience engagement and website traffic.
Business Growth Consultant
Scorpion
01.2024 - 01.2025
- Managed multiple marketing projects simultaneously, ensuring accurate campaign setup, execution, and tracking.
- Partnered with business owners to translate marketing goals into actionable digital strategies that improved engagement
- Delivered data-driven insights from marketing analytics to inform strategic business decisions.
Account Executive
Thomson Reuters
01.2021 - 01.2023
- Surpassed annual sales quota by 148% through consultative discovery, relationship building, and tailored solution presentations.
- Delivered onboarding and product training to enhance client adoption and engagement.
- Utilized Salesforce and data insights to manage pipeline, forecasting, and decision making.
Education
A.I. Application For Growth -
Kellogg School of Management
Evanston, IL02-2025
Marketing -
St. Cloud State University
St. Cloud, MN12-2018
Skills
- Microsoft Office Suite
- Product Adoption
- Content & Messaging Strategy
- In-Person Presentations
- Market research
- Google Analytics
- Campaign Tracking
- Salesforce
- Data-driven decisions
- Campaign strategy
Timeline
Business Growth Consultant
Scorpion
01.2024 - 01.2025
Sales Leader
Lens On Records
01.2023 - Current
Account Executive
Thomson Reuters
01.2021 - 01.2023
A.I. Application For Growth -
Kellogg School of Management
Marketing -
St. Cloud State University