MAZIEL CASANUEVA
Miami
Summary
Dynamic Licensed Massage Therapist with extensive experience in luxury spa and wellness settings. Proven leader with a track record of team management, exceptional service, and client satisfaction. Seeking a managerial role in Miami's luxury spa industry where I can grow and scale my career while contributing to a high-performance, guest-centered environment.
Overview
4
4
years of professional experience
Work History
Assistant Wellness Director & Designated Establishment Manager
Brickell Flatiron Gym & Spa
Miami
01.2023 - Current
- Led daily operations and team management during Director's maternity leave, ensuring seamless spa and gym performance.
- Managed payroll with accuracy and efficiency for all spa and fitness staff.
- Designed visual marketing content for promotions displayed on in-house TV systems and the building's monthly newsletter.
- Coordinated with building concierge to plan and execute wellness events for residents, enhancing community engagement.
- Surpassed sales targets, driving consistent revenue growth for spa and gym services.
- Revamped service menu, introducing new offerings and premium pricing strategies that increased client interest and profitability.
- Collaborated with regional management, sharing best practices and aligning with brand standards.
- Maintained up-to-date knowledge of trends and innovations in the luxury wellness and spa industry.
- Team Leadership
- Operational Management
- Sales and Revenue Growth
- Client Relationship Management
- Event Planning
- Payroll via ADP
- Networking
- Market Research
Business Owner & MedSpa Massage Manager
Soulfire Massage & Wellness LLC & Mocasa Wellness Center
Miami
01.2022 - Current
- Performed customized massages within scope of practice; ensured proper client documentation.
- Maintained clean, organized treatment room and laundered linens.
- Created and updated service menu and pricing based on client demographics.
- Assisted with marketing and promotions to boost department visibility.
- Sold packages and products, consistently meeting spa sales goals.
- Reviewed client intake forms for accuracy and compliance; ensured proper documentation was signed.
- Delivered customized massage treatments within scope of practice; maintained a clean, sanitized treatment space.
- Managed payments, bookkeeping, and accounting using business apps.
- Handled laundry and supply purchasing in compliance with Florida Department of Health regulations.
- Created service menu and pricing tailored to clientele and skillset.
- Designed marketing content and managed social media ads to generate leads and boost visibility.
- Collaborated with MedSpa marketing team on promotions and sales materials.
- Sold service packages and wellness products to increase client retention and satisfaction.
- Set and evaluated sales goals to drive business growth.
Lead Massage Therapist
Solea Brickell Spa & IV Lounge
Miami
01.2021 - 01.2022
Education
Thai- Yoga Certification -
Denver Integrative MassageSchool
01.2022
600-Hour Massage Therapy Program -
Denver Integrative Massage School
Denver01.2021
Skills
- Licensed Massage Therapist
- Exceptional interpersonal communication
- Successful leadership skills
- Outstanding service provide
- 10 years Customer service experience
- Marketing and sales skills
- Graphic design proficiency
- Professional conflict resolution
- Solution based problem solving
References
Available Upon Request
Languages
- English
- Spanish
Timeline
Assistant Wellness Director & Designated Establishment Manager
Brickell Flatiron Gym & Spa
01.2023 - Current
Business Owner & MedSpa Massage Manager
Soulfire Massage & Wellness LLC & Mocasa Wellness Center
01.2022 - Current
Lead Massage Therapist
Solea Brickell Spa & IV Lounge
01.2021 - 01.2022
Thai- Yoga Certification -
Denver Integrative MassageSchool
600-Hour Massage Therapy Program -
Denver Integrative Massage School