Mckenzie Miranda
Dallas,TX
Summary
An enthusiastic and accomplished marketing trailblazer with a passion for devising inventive strategies that blend innovation with growth and revolutionize brand experiences across fashion, retail, and technology. Adept at analyzing market landscapes, consumer trends, and emerging technologies to formulate forward-thinking marketing plans that boost engagement and revenues. A gifted communicator with exceptional interpersonal skills and creativity to build collaborative relationships, solve complex problems, and deliver impactful presentations. Recognized expertise and published author in Web3, metaverse, and digital strategy. Experience in digital product content, graphic design, journalism, copywriting, and partnerships. Authentic personal brand rooted in empathy and a discerning nature to navigate diverse situations and environments productively. Dedicated to pushing the boundaries of what's possible in engaging modern audiences through the latest business and creative trends.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Associate - Consulting
Third Bridge
10.2023 - Current
- Improve stakeholder management by collaborating with colleagues to develop sourcing strategies to fulfill client requests, playing a crucial role in the progression of their research initiatives.
- Conduct targeted outreach to industry specialists via cold outreach (phone calls, emails) to assess their suitability for meeting client requirements and coordinate prompt scheduling of consultations within tight turnarounds while delivering exceptional service.
- Cultivate and nurture relationships with clients and industry executives across different sectors and seniority levels (VP, C-Suite), growing our network by 15+ custom-recruited experts and 60+ sourced prospects daily to drive growth and global reach.
- Utilize negotiation and persuasion skills to encourage experts to consult with clients on short notice, facilitating 3-5 successful consultations per day.
- Demonstrate a results-driven and proactive approach by prioritizing efficiency in research methodologies, ensuring timely delivery while maintaining high quality, depth, and accuracy of insights.
Global Brand Marketing Intern
Fossil Group
06.2022 - 08.2022
- Collaborated with experts and internal regional teams to provide 360 marketing support, with a focus on digital, for all global partners (MK, Diesel, Armani) to achieve in-year revenue of $1.87B
- Leveraged expertise in metaverse platforms, cryptocurrencies, and competitive advantage to deliver qualitatively based recommendations for Fossil Group's first exploration into the retail landscape on Web3; Presented to leadership
- Evaluated seasonal asset updates and activations for enhanced digital content including Amazon A+, Product Display Pages, and consumer product educational materials to engage target customers and drive pipeline opportunities for sales.
E-commerce Intern
Stanley Korshak
01.2022 - 05.2022
- Fulfilled e-commerce orders; pulled merchandise, packaged, and shipped orders out
- Uploaded new inventory to the store's e-commerce platform and Shopify; Created product details and descriptions for new merchandise regularly and updated the store's website on Shopify to display them
- Photographed new merchandise and retouched photos for the website with Adobe Photoshop.
Education
Bachelor of Business Administration, Marketing -
Southern Methodist University, Cox School of Business
Dallas, TX05.2023
Bachelor of Arts, Fashion Media -
Southern Methodist University, Meadows School of Journalism
Dallas, TX05.2023
BBA -
Institute of American Universities
Barcelona, ESP12.2022
Skills
- Empathy & Emotional Intelligence
- Interpersonal Communication
- Creative Problem Solving
- Web3 & Metaverse Innovation
- Blockchain & Technical Knowledge
- Market/Consumer Intelligence
- Analyzing/Capitalizing on Cutting-Edge Trends
- Collaboration/Relationships
- Stakeholder Engagement
- Adobe Photoshop, Premiere Pro, & Audition
- Sony NX5U Camera
Accomplishments
Published Metaverse and Web3 Thought Leadership Article on Mainstay Digital, Texas Blockchain Council Collegiate Partner, William J. O’Neil Business Journalism Program.
Leadership Experience
Texas Blockchain Council
Selected as Student Ambassador | Jan 2023 – June 2023
- Served as a college representative to encourage participation and membership for other students.
Startup Company Operating Lead
Served as Operating Lead for the Launch of a British Swim School Franchise | July 2023 – Oct 2023
- Conducted research, planning, and all go-to-market activities.
- Worked with the main principal as a mentor for daily, weekly, and monthly objectives.
- Hit the target date for a successful opening.
Pi Beta Phi, Sorority
Selected as Member, Rho Gamma Recruitment Director | Jan 2020 – May 2023
- Served as a representative of the Texas Beta Chapter to counsel 900 potential new members of the SMU Panhellenic system, and utilized interpersonal communication skills to aid the women who were released.
- Upheld Censor position and assisted the community in coordinating service events. for charity, fundraising over $15,000.
Certification
Microsoft Office (Excel, Powerpoint, Word), SQL Beginner Certification, Google Ads & Analytics.
Interests & Hobbies
Beauty & Fashion, Digital Innovation, Web3, Metaverse, Blockchain, Traveling, Making New Friends.
Additional Information
Texas Blockchain Council Member, Web3 Texas Member, SMU Blockchain Club Member.
Timeline
Associate - Consulting
Third Bridge
10.2023 - Current
Global Brand Marketing Intern
Fossil Group
06.2022 - 08.2022
E-commerce Intern
Stanley Korshak
01.2022 - 05.2022
Bachelor of Business Administration, Marketing -
Southern Methodist University, Cox School of Business
Bachelor of Arts, Fashion Media -
Southern Methodist University, Meadows School of Journalism
BBA -
Institute of American Universities
Microsoft Office (Excel, Powerpoint, Word), SQL Beginner Certification, Google Ads & Analytics.
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