Mckenzie Walleshauser

Helped drive marketing initiatives for a new city lifestyle publication in Walnut Creek.

Facilitated brand collaborations to secure magazine advertisements.

Secured prompt dispatch of the magazine.

Engaged regularly with brand partners.

• Lead statewide marketing efforts to enhance brand visibility and member engagement.

• Manage and create content for California FBLA Collegiate’s social media platforms.

• Develop and execute promotional strategies for state and national conferences.

• Design graphics, videos, and written content to drive outreach and recruitment.

• Analyze engagement metrics to optimize marketing initiatives.

• Collaborate with state leadership to align marketing with organizational goals.

• Fostered a positive and supportive environment, promoting teamwork and sportsmanship among cheerleaders.
• Provided training direction, encouragement and motivation to prepare cheerleaders for competitive events.
• Consistently enforced safety protocols during practices, reducing injury rates among participants significantly.
• Taught cheerleaders safety and proper stunting and tumbling techniques through proper demonstrations.

• Monitored campaign performance using data analytics tools; identified areas for improvement based on insights gathered.
• Strengthened relationships with key clients through regular communication, networking events, and personalized outreach initiatives.
• Created visually appealing graphics for use in social media posts, improving overall aesthetic appeal of profiles and increasing user interaction.
• Collaborated with cross-functional teams to develop integrated marketing plans aligned with overall business objectives.
• Assisted in recruiting efforts to attract top talent for open positions within the branch.

• Demonstrated strong multitasking skills by managing multiple tables throughout 10 different theaters, each seating up to 100 guests.
• Served food and beverages promptly with focused attention to customer needs.
• Worked with POS system to place orders, manage bills, and handle complimentary items.
• Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.
• Increased sales with upselling techniques and thorough knowledge of menu items, specials, and promotions.