Ella “McKinley” Libby
Milton,GA
Overview
1
1
year of professional experience
Work History
Marketing Intern - Shift Lead
Warm Waves Coffee
Remote
09.2023 - 01.2024
- Led an advertising campaign for new product launches leading to a 20% increase in customer engagement
- launched a new social media strategy, increasing social media engagement by over 50%.
- Coordinated a customer research project to improve marketing strategies based on brand and category awareness
- Boosted brand awareness by developing creative marketing strategies and campaigns.
- Enhanced social media engagement through regular posting and audience interaction.
- Assisted in the planning and execution of successful product launch events.
- Conducted market research to identify target audiences and optimize marketing efforts.
- Improved team productivity by implementing efficient scheduling and task delegation methods.
- Boosted overall sales with effective upselling techniques and exceptional product knowledge.
- Assisted managers in setting goals for each department within the store and monitored progress toward those objectives regularly.
Sales Associate
Potbelly
Tallahassee, FL
08.2022 - 03.2023
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Utilized cross-selling techniques to introduce customers to complementary products, increasing average transaction size.
- Assisted in the development and implementation of marketing initiatives to promote bar events and special promotions.
Waitress
True Food Kitchen
Alpharetta, GA
04.2023 - 08.2023
- Enhanced customer satisfaction by providing attentive service and anticipating guest needs.
- Streamlined order processing for increased efficiency through clear communication with kitchen staff.
- Assisted in training new waitstaff, sharing best practices and improving overall team performance.
- Utilized strong multitasking skills to manage multiple tables simultaneously while maintaining a high level of attention to detail.
- Promoted specials or upsold items effectively, increasing average check size and boosting overall sales revenue.
Education
Bachelor of Arts - Digital Communications And Media
Florida State University
Tallahassee, FLSkills
- Client Engagement
- Web Design
- Product Marketing
- Social Media
- Campaign Management
- Customer Engagement
- Brand Development
- Staff Education and Training
- Sales and Upselling
- Team Leadership
Timeline
Marketing Intern - Shift Lead
Warm Waves Coffee
09.2023 - 01.2024
Waitress
True Food Kitchen
04.2023 - 08.2023
Sales Associate
Potbelly
08.2022 - 03.2023
Bachelor of Arts - Digital Communications And Media
Florida State University