Summary
Overview
Work History
Education
Skills
Interests
Work Availability
Timeline
BusinessDevelopmentManager
Michael J. Crenna

Michael J. Crenna

Los Angeles,CA

Summary

Passionate about solving business problems at scale through multidisciplinary thinking, analysis, and a strategic mindset. I excel in delivering innovative solutions that change industries, growing world-class teams, and optimizing operations through discovery, experimentation, and execution. Experience includes Senior Product Management, Directing Solutions Consulting/Engineering/Pre-Sales efforts, Technology Management Consulting Consulting, Enterprise Software, Fintech, Proptech, Startups, Private Markets, and Commercial Real Estate.

Overview

9
9
years of professional experience

Work History

Institutional Product Solutions

Juniper Square
10.2022 - Current
  • Attainted sales quota for consecutive quarters and grew ARR by 15% while leading deal teams for both private equity software and fund administration opportunities.
  • Designed and prepared technical presentations and recommended solutions for digital transformation initiatives for private markets.
  • Created and executed new solutions selling strategy to drive success of opportunities, increasing conversion rate of sales and average contract value
  • Developed product documentation to communicate upcoming product solutions to clients and internal teams.

Senior Business Systems Analyst

The Walt Disney Company
04.2021 - Current
  • Led workflow changing projects in complex organizational structure, discovering and documenting capabilities, outcomes, and technology requirements for executives at Fortune 500 organization
  • Examined current state processes and developed financial pro forma for seven-figure project that implemented new, software enabled ESG financial reporting processes for executive team
  • Identified areas of possible system improvement to enhance overall business performance across studio, real estate, and ESG divisions, accounting for budgetary concerns and business goals.

Senior Product Manager

Aquicore
01.2022 - 04.2022
  • Developed industry leading ESG product for real estate organizations to better manage their portfolios by tracking, analyzing, and taking recommended actions based on data to reduce their carbon footprint
  • Lead team of 12 Engineering and Design colleagues, liaised with sales and marketing to collect customer feedback, and continuously released software using Agile methodologies, tracking OKRs from idea to launch and beyond

Data Product Manager

VTS
01.2021 - 01.2022
  • Launched real estate industry’s first real-time data product to enable investors to benchmark their performance against their competitors and analyze new demand opportunities
  • Led projects with cross-functional teams and experienced in building platforms through full product lifecycle, conveying stories with product positioning materials, identifying market opportunities, and utilizing Jira, Salesforce, and data insights from Looker and Mixpanel to iterate toward goals
  • Selected by executives to collect, organize, and analyze data to produce competitively differentiated insights on COVIDs impact on CRE, contributing to 267% growth in ARR, multiplying the company’s valuation.
  • Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.

Director, Lead Solutions Consultant

VTS
01.2020 - 12.2020
  • Led cross-departmental strategic sales initiative to design and scale new global discovery process to reposition VTS platform, increasing market penetration by 34%, enabling growth at 40% annually

Senior Solutions Engineer

VTS
01.2017 - 12.2019
  • Selected by Founder to reorganize and scale international headquarters and oversaw 30% growth in headcount, enabling European HQ to beat revenue target for first time in company's history
  • Achieved 50% YOY growth in new ARR, supporting over $XXM in revenue and increased average deal size by 200% YOY

Account Executive / Solutions Engineer

VTS
07.2016 - 12.2017
  • Closed $XXm in ARR and demonstrated value of platform, gained immediate credibility in a startup

Associate

Cushman & Wakefield and Avison Young
07.2014 - 07.2016
  • Led peer group of 45 new Advisors and executed transactions totaling over $50M

Education

Bachelor of Science - Business

Kelley School of Business | Indiana University
Bloomington, IN
05.2014

Product Strategy -

Northwestern University
Evanston, IL
07.2021

Certified Product Innovation Professional -

Spark Engine
11.2021

No Degree - Real Estate Financial Analysis - Schack Institute

New York University
2018

Skills

  • Product Management
  • Management Consulting and Business Strategy
  • Technical Solutions Development
  • Private Markets and CRE
  • Product Demonstrations and Presentations
  • Startups and Enterprise Software
  • Fintech, Proptech, and Venture Capital
  • SQL, Excel, Financial Modeling

Interests

Sailing | Emerging Technology | Venture Investing | Traveling Solo Once Per Year | Live Music | Architecture & Design | International Relations

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Institutional Product Solutions

Juniper Square
10.2022 - Current

Senior Product Manager

Aquicore
01.2022 - 04.2022

Senior Business Systems Analyst

The Walt Disney Company
04.2021 - Current

Data Product Manager

VTS
01.2021 - 01.2022

Director, Lead Solutions Consultant

VTS
01.2020 - 12.2020

Senior Solutions Engineer

VTS
01.2017 - 12.2019

Account Executive / Solutions Engineer

VTS
07.2016 - 12.2017

Associate

Cushman & Wakefield and Avison Young
07.2014 - 07.2016

Bachelor of Science - Business

Kelley School of Business | Indiana University

Product Strategy -

Northwestern University

Certified Product Innovation Professional -

Spark Engine

No Degree - Real Estate Financial Analysis - Schack Institute

New York University

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Michael J. Crenna