Meagan Anthony
Memphis,TN
Summary
Results-oriented marketing professional with a strong background in event management, alumni engagement, and digital marketing. Proven ability to lead programs, enhance brand visibility, and collaborate effectively across teams. Known for delivering high-quality results in dynamic environments and engaging diverse audiences through targeted communication and social media strategies.
Overview
11
11
years of professional experience
Work History
Alumni Relations & Marketing Coordinator
University of Memphis Alumni Association
Memphis, TN
04.2022 - Current
- Spearheaded planning and execution for alumni events across multiple chapters, ensuring seamless coordination for local and national audiences and boosting alumni engagement.
- Developed high-quality promotional materials for events, including graphics, email marketing content, and social media posts, enhancing visibility and participation.
- Established and maintained productive relationships with chapter leaders and volunteers, driving engagement and fostering a collaborative community environment.
- Managed event budgets with financial teams, ensuring compliance with financial protocols, and meeting revenue targets.
- Contributed regularly to alumni website updates and association newsletters, aligning content with engagement goals and ensuring consistency in branding and messaging.
Administrative Associate I
University of Memphis
Memphis, TN
08.2018 - 09.2020
- Served as the primary point of contact for guests visiting the Alumni Office, ensuring a welcoming environment and addressing inquiries effectively.
- Managed incoming calls and correspondence, ensuring timely communication and proper routing.
- Collaborated with housekeeping and maintenance teams to address facility issues, ensuring smooth operations within the Alumni Office.
- Planned and coordinated major business changes, including system conversions and office relocations.
- Assisted with event setup and provided logistical support for Alumni Association events, including those hosted by alumni chapters.
- Delivered critical administrative support to colleagues during peak times, taking on additional responsibilities to ensure efficient operations.
- Maintained financial records, both electronic and manual, organizing data for classification and report generation.
- Interviewed, onboarded, and supervised a team of 4-6 administrative student personnel, overseeing daily activities and performance.
Account Specialist
The Advertising Checking Bureau
Memphis, TN
02.2014 - 12.2017
- Served as the primary point of contact for assigned accounts, managing client relationships and ensuring client goals were met.
- Monitored and processed claims, ensuring compliance with ACB policies and client guidelines, and provided feedback to team members for quality assurance.
- Assisted in the training and development of staff to enhance performance and customer service levels.
- Facilitated effective communication between clients and internal teams, resolving issues and providing updates on claim statuses.
- Managed and maintained client databases, handled fund transactions, and supported updates to client service orders and program details.
- Collaborated with the supervisor to improve operational efficiency and client service through continual feedback and process improvement suggestions.
Education
BBA - Business Management
University of Memphis
Memphis, TN05.2014
Skills
- Event and Program Coordination
- Marketing Strategy Development
- Social Media Management
- Team Leadership and Training
- Budgeting and Financial Oversight
- Cross-Departmental Collaboration
- Content Creation & Graphic Design
- Adobe Creative Suite & Microsoft Office
Timeline
Alumni Relations & Marketing Coordinator
University of Memphis Alumni Association
04.2022 - Current
Administrative Associate I
University of Memphis
08.2018 - 09.2020
Account Specialist
The Advertising Checking Bureau
02.2014 - 12.2017
BBA - Business Management
University of Memphis
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