Floral, retail, and marketing manager with experience in brand campaigns, custom floral design, and creative merchandising. Skilled in social media promotion, customer relationships, and eye-catching displays that support sales growth.
Overview
1
1
Certification
5
5
years of professional experience
Work History
Floral, Retail & Marketing Manager
Desert Rose Designs
Othello, Washington
10.2022 - Current
Managed brand campaigns across digital and print channels for Desert Rose Designs.
Authored email marketing copy for promotions, events, and product announcements.
Developed promotion concepts to support sales growth.
Strengthened key customer relationships through consistent communication.
Designed custom floral arrangements for weddings, funerals, and daily orders.
Advised customers on flower selection, color palettes, and arrangement styles.
Directed visual merchandising, product placement, and seasonal display updates.
Presented boutique clothing to reflect brand image and aesthetic.
Designed and assembled displays to draw additional customers.
Sales Associate
The Cow Path Bakery
Othello, WA
11.2021 - 10.2022
Managed customer service at bakery counter while answering product questions and supporting positive guest experience.
Promoted complementary products to enhance customer satisfaction. based on customer interests and needs.
Collected special orders and communicated customer requests to bakery staff for timely preparation.
Maintained counters, utensils, and work areas in line with bakery cleanliness standards.
Built and maintained relationships with peers and upper management to drive team success.
Education
High School Diploma -
Othello High School
Othello, WA
06-2021
Skills
Floral design
Brand marketing
Creative merchandising
Creative merchandising and display
Continuous strategies
Social media promotion
Creative problem solving
Social media promotion
Continuous improvement
Continuous improvement
Certification
Certified Microsoft Office Specialist, Word 2016 - Nov 2019