Meg Palmer
Boston,,MA
Overview
7
7
years of professional experience
Work History
Supervisor
Publicis Groupe
Boston, MA
11.2022 - Current
- Develop and execute programmatic media strategies across display, video, CTV, and audio, including audience targeting, budget allocation, and creative strategy.
- Lead media activation for Coty's beauty, makeup, and fragrance portfolio, running campaigns across major retail and media platforms including Walmart, Target, Amazon DSP, YouTube, DV360, and TTD.
- Oversee end-to-end campaign execution, including setup, monitoring, optimization, and performance reporting, ensuring campaigns align with client goals and budgets.
- Analyze campaign performance and consumer data to identify insights, optimize media strategies, and develop actionable recommendations based on KPIs.
- Manage and mentor a team of five people, delegating key responsibilities, leading training initiatives, and serving as a subject-matter resource.
Campaign Manager
Semcasting
Greater Boston
02.2021 - 10.2022
- Build, manage, and optimize digital advertising campaigns across programmatic DSPs, Facebook, and YouTube.
- Develop client-facing reports, dashboards, and presentations to communicate campaign performance and key insights.
- Partner directly with clients to strengthen relationships, communicate campaign results, and provide data-driven recommendations.
- Analyze campaign performance to identify optimization opportunities and strategies for improving results.
Digital Advertising Intern
Carnegie Dartlet
Greater Boston
05.2019 - 08.2019
- Launch and manage paid media campaigns across Google, Facebook, Instagram, and LinkedIn.
- Monitor and optimize campaign performance to achieve client KPIs, performance objectives, and budget goals.
- Analyze campaign performance and deliver client-facing insights and strategic recommendations to drive ongoing optimization and future results.
Education
BBA - Marketing and Communication
University of Massachusetts, Amherst
Amherst05-2020
Skills
- Amazon DSP, The Trade Desk, Walmart Connect, DV360, Teads, Microsoft Suite
- Analytical
- Organization
- Attention to detail
- Training and mentoring
- Goal oriented
- Programmatic media buying
- Campaign optimization
- Performance reporting
- Digital advertising
Timeline
Supervisor
Publicis Groupe
11.2022 - Current
Campaign Manager
Semcasting
02.2021 - 10.2022
Digital Advertising Intern
Carnegie Dartlet
05.2019 - 08.2019
BBA - Marketing and Communication
University of Massachusetts, Amherst