Meg Winter
Chicago,IL
Summary
Senior consumer marketer and brand strategist with 15+ years of experience translating strategy into culturally relevant marketing. Led Hasbro, Unilever, Chase, and Cointreau/Rémy Martin growth efforts, increasing businesses 2x and managing $8M in global creative work. Delivered award-winning campaigns recognized by Clios, Webby Awards, and The Drum.
Overview
15
15
years of professional experience
Work History
Fractional CMO
Self-Employed
Chicago, IL
03.2024 - Current
- Developed marketing strategies and plans for global clients like Chase Bank and Crayola, alongside smaller brands, enhancing brand visibility and engagement.
- Created website strategy and sitemap for small business, then launched site that drove 5x increase in sales leads.
- Rebuilt beauty and lifestyle brand from the ground up, creating brand strategy, positioning, visual identity, and website for company serving 80% of major retailers in the US.
- Created investor pitch deck, enabling company to secure additional $10 million in funding.
- Provided strategy and creative consulting to help businesses define mission, voice, and value proposition.
- Created go-to-market plans for small business by defining services, pricing, positioning, operations, and team structure.
- Executed comprehensive rebranding initiative, creating new logo, tagline, color palette, and font style to strengthen market presence.
- Managed multiple high-priority projects, delivering on time and on budget with limited oversight.
Marketing Group Director
Pithy Wordsmithery
Chicago, IL
02.2022 - 03.2024
- Created go-to-market framework for how to position and sell marketing services for New York Times bestselling ghostwriter
- Executed marketing audits for clients, identifying strengths and weaknesses in current marketing strategies
- Spearheaded new social media marketing approach, enhancing brand strategy and audience engagement
- Built out strategic approach for our new website, created site map and oversaw execution team for build
- Hired, managed and mentored over 10 marketing team members growing the team by 25%
- Created custom proposals for new clients and monitored existing client budgets to ensure project profitability
Account Director
Big Spaceship
Brooklyn, NY
06.2017 - 04.2020
- Managed combined ~$8M campaign portfolio across global brand accounts, including Hasbro, Roku, NFL, and Chase Bank.
- Grew major client accounts 2x over 1–3 years through client leadership, strategy, and creative support.
- Led pitch work for NFL’s first social media agency-of-record business and served as first account lead on account; helped shape strategy behind Clio Award-winning Super Bowl Twitter campaign.
- Supported small strategy and creative team managing product innovation pipeline for Hasbro, developing 300+ trend-inspired product ideas.
- Partnered with production and internal teams on integrated brand campaign for Roku across TV, digital display, social ads, and email in collaboration with CMO.
- Worked with cross-functional team on International Rescue Committee’s most successful campaign, generating 9M video views and 20K petition signatures World Refugee Day.
- Directed team developing new Chase Bank card positioning and branding, including naming, card design, and style guide.
- Supervised and mentored 3 senior account managers, maintaining quality, deadlines, and budget compliance.
Account Supervisor
MullenLowe
New York, NY
04.2015 - 06.2017
- Led integrated team as creative agency of record across multiple lifestyle brands including Shiseido, Remy Martin, Cointreau, Mount Gay Rum, PaperSource, MilkPEP
- Grew spirits brand business from $1M to $4M in campaign work over 2 years
- Earned over 10M social impressions during 3-day event activation at New York Fashion Week
- Oversaw UX and creative development for webpage, outperforming native content on NYTimes.com
- Co-produced over 25 photo and video social media shoots creating ownable and original branded content
- Oversaw day-to-day execution of tactics including: website design, display banners, social content, influencer activations, media partnerships, events, emails and point of sale collateral
- Facilitated scope negotiations, timeline creation, and budget management for ~$5M business
- Managed Account Executive's day-to-day responsibilities and provided mentorship
Account Executive
Geometry Global
Chicago, IL
06.2011 - 04.2015
- Launched Unilever’s $35M account and supported the pitch team in New York.
- Developed national strategy for Unilever skin care annual marketing campaigns in the U.S.
- Developed retail plan strategy for Unilever consumer packaged goods products with 85 retailer field teams.
- Created brand style guides and toolkits for 9 brands and 3 multi-brand campaigns.
- Managed daily work of assistant account executives and provided mentorship.
Education
Bachelor of Arts - Journalism: Advertising
Indiana University
Bloomington01-2011
Lorenzo de' Medici
Florence, Italy01-2010
Skills
- Brand strategy
- Strategic marketing
- Market strategy
- Digital Advertising
- Social Media Marketing
- Social media strategy
- Content development
- CMS Management
- Google Analytics
- Business transformation
- Team leadership
- Storytelling
- Branding
AWARDS
IRC: Dear Refugee Campaign Winner of Webby Award, Shorty Social Good Award, The Drum Social Purpose Award
NFL: Twitter Confetti Super Bowl Campaign Winner of Clio Sports Silver Award
PASSION PROJECTS
Intuitive Taste, Substack Newsletter, Copywriter
- Published bi-weekly newsletter highlighting creativity in the Midwest
Milkflower, CPG Brand, Co-founder
- Founded Midwest luxury dairy company specializing in small batch, artisan flavored butter
Timeline
Fractional CMO
Self-Employed
03.2024 - Current
Marketing Group Director
Pithy Wordsmithery
02.2022 - 03.2024
Account Director
Big Spaceship
06.2017 - 04.2020
Account Supervisor
MullenLowe
04.2015 - 06.2017
Account Executive
Geometry Global
06.2011 - 04.2015
Bachelor of Arts - Journalism: Advertising
Indiana University
Lorenzo de' Medici